Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Content Creators Shouldn’t Fear Google Penguin
Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings…
Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier to entry is much lower, there are still many challenges. Here are just a few…
Tisha Oehmen’s Interview with Bill Meyer about Finding Brand
I had a great opportunity to sit down with Bill Meyer this morning, on his Radio Show that airs on KMED 1440, to talk about my new book, Finding Brand: The Brand Book Tutorial. We had a great talk about: The differences between advertising and branding. Why branding matters to businesses of all sizes – from…
The Four Main Types of Web Hosting
In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that thrives and one that flounders. But before a business throws that new and sleek website…
Three Steps in Creating an Effective Brand Bible
Putting together a brand bible is a tedious job. Especially if you have sub-brands, you have a lot of things to take into account. Most companies resort to just compiling definitions and technical guidelines. But a brand bible is more than just a compilation of descriptions; it narrates the story of your brand. Every company…
Why Branding Matters for Businesses of All Sizes
I was on the phone the other day with someone who told me in no uncertain terms that “branding, for most businesses, was a waste of time and money.” This person’s position was that branding was OK for companies like Xerox or Nike, but far too expensive and far too time-consuming for average businesses, who…
What is the Most Powerful Marketing Strategy? [Infographic]
There are a lot of things that drive the top brands towards their steady flow of success. Things like the marketing strategies they choose, the type of work ethics that they employ and the public image that they give off all directly influence their gross revenue amounts. The problem with figuring out why these companies…
Approaches to Brand Architecture
Let’s talk for a few minutes about brand and brand architecture. Brand, as we know, is a term which refers to all the externally and internally focused language, position, and imagery for a given company. At its core, a company’s brand is its reputation. How much leverage a company gets from their brand is largely…