Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Protecting Your Brand Image: The Role of Publicist and Bodyguard
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break, never retreats to the dressing room, and never blends into the audience. Your brand is constantly displayed under the spotlight and needs the same care…
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one of us accumulates significant information/trivia in our given field simply because we work there. Remember when you were relatively new to your field, and every…
Online Advertising for Small Businesses: An Affordable Way to Spread Your Message
Online advertising is an easy and inexpensive way to spread your message to your targeted audience. One of the most significant advantages of online advertising for small businesses is that you only pay for clicked ads, and you can precisely target who will see those ads. While smaller sites, such as television networks and newspapers,…
Building an Authentic Brand: The Power of Being Unselfish
As you work on creating a solid and impactful brand, one significant philosophy to consider is building an authentic brand that is unselfish. While this concept has always been important, it has become even more critical in today’s digital age, where brands increasingly interact with their audience through social media platforms like Facebook and Twitter.…
Navigating Social Media Nightmares
Social media nightmares are the most significant concern I hear when I talk with businesses about using social media to grow their message is the “what if…” What if someone uses my social media account to address a concern they have with my business? What if someone says something terrible about my brand online? What…
Choosing Products for Your Target Audience
Not every product you carry will suit your target audience, so discussing how and why a particular product will fill a need is important. It’s incumbent upon you to figure out how your product will fill a void in their lives. To do this, you need to understand your target audience. Say their age bracket…
You Need a Target Audience
A few days ago, I asked you, “How Effective is Your Marketing Plan?” The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the order of 20-34 yrs old, middle income, attending “X” school and living in “Y” neighborhood. If…
How Effective is Your Marketing Plan?
It’s officially fall, so many marketers are in the middle of another year of planning. Unless, of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is helpful to consider how effective last…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a national brand marketer. During our conversation, I was struck (again) by the sameness and, simultaneously, the differentness of branding a national vs. local brand. At its core, branding is about developing a message and sticking to it. That is the…
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return on investment (ROI). Radio was another effective tool for building Top of Mind Awareness (TOMA)…
Selling Your Brand Internally
One of the most important places to spend time and energy “selling” your brand is internally. No audience is more important to have completely understand and believe your brand position. The reason should be apparent: if your staff doesn’t believe in your brand position, they cannot support it. Therefore, you must spend enough time visiting…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content have become corporate blah, for the most part, audiences have rushed over to other venues…
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I’d argue that frequency is critical for Twitter’s marketing strategy as well. With radio being the active medium, users are usually active in what they are doing while listening. They are getting ready in the morning, driving, playing on their…
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
Your Brand Manifesto: Your Secret Sauce
Congratulations on Your New Brand Position! OK, so you’ve found your new brand position. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. This foundational step is essential because it defines what your brand stands for and the unique position you occupy in the market. Now what? Well, my…
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