Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are many ways to do it; you have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to offer your customers a discount card for their product? (talk about buzz…
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, bold, friendly, kind, or in your face?…
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I’ve heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your brand position. As…
Considerations for Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
Consistent Branding at Different Locations
If you’ve got more than one location, keeping your brand consistent is at least three times as hard. “If I have two locations, shouldn’t it just be two times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually means you have to split your time between the…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we, in the marketing profession and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because it’s easy to spend a lot of money on updating your brand image in good times. But having cash ready to pay isn’t a…
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blowout sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Are you a crazy sports fan? The…
Reputation Management: Your Brand on the Web
The Web. Twitter. Facebook. Biznik. Foursquare. Merchant Circle. Blogs and Comments. If you’re not at least aware of how these websites are already affecting your Brand – it’s time to figure out online reputation management, NOW. Whether or not you intentionally maintain a presence on social media, your business, your Brand, your customers, and your…
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It’s a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while keeping your brand front and center. With so much on your plate, it’s not surprising that consistently representing your brand values and identity can be…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
Your Brand Manifesto: Your Secret Sauce
Congratulations on Your New Brand Position! OK, so you’ve found your new brand position. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. This foundational step is essential because it defines what your brand stands for and the unique position you occupy in the market. Now what? Well, my…
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed to “create a brand,” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in businesses just beginning branding often find it expensive and…
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