Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Unexpected Branding Opportunities
In any business, there are the expected branding opportunities, television commercials, radio, signs in the store, and even employee shirts. But some unexpected branding opportunities give you a chance to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, brash, friendly, kind, or in your…
Considerations for Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
Consistent Branding at Different Locations
If you’ve got more than one location, it just got at least three times as hard to keep your brand consistent. “If I have two locations, shouldn’t it just be two-times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually, means that you have to split your time…
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all…
Tiny Brand Moments
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re…
Brand Identity Design – Creating Good Corporate Identity
Does your Corporate Identity match your tagline and brand position? If not, it’s time for an update!
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
What does your brand position say?
Let’s start with the basics, what is a brand position? Your brand is the space your business occupies in the business world. It can be friendly, open, full of hope and aspiration. It can also be sloppy, uncoordinated, and unimpressive — and everything in between. The trick is choosing your brand position intentionally and not…
How to Create a Brand
We feel the rightness of creating a brand in our bones. Marketing and advertising agencies tell us that we’re supposed “create a brand” and we believe them. After all, who wouldn’t want a name like Nike, Kleenex, or Starbucks to call their own? But folks in business just beginning branding often find that it is expensive…
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