Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
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Press Release: Finding Brand: The Brand Book Tutorial Hits Amazon’s Shelves Today
FOR IMMEDIATE RELEASE Marketing Managers, CMO’s, and Business Owners now have a reliable guide to help manage and grow their brand: Finding Brand Eagle Point, OR. – September 4, 2013 – Brands are defenseless. Companies wipe their feet on them, they throw them in the trash, and they don’t have the patience to let them…
Launching a New Business: Unique Ways to Announce Your New Venture
After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That’s easier said than done. Is print advertising worth the money? Will online advertising bring in enough local customers? With seemingly endless…
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At its core, a Brand Book is an integral element of a well-functioning brand. It’s about articulating the elements of your brand concisely and consistently. It…
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter, and they want…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
4 Critical Components to Successful Brand Management
Brand Management can cause all but the most serious marketing professionals to blanch. Mostly because the phrase “Brand Management” sounds like an obscure, highly technical body of knowledge. To make matters worse, the normal online resources for learning about a concept do a poor job explaining what it is. But the reality is that successful…
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing – just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of creating an amazing brand. The trick, as Jack Palance in “City Slickers” reveal, is figuring out what your “One Thing” is. It’s going to take…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the “Rules” section. This is the section where you spell out, in excruciating detail, the dos and don’ts of portraying your brand imagery. It’s primarily used by your marketing partners, but your employees will need this section the most. The Rules Section of the Brand Book usually…
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you’ve had the opportunity to get acquainted with your Brand for your Brand Book, it’s time to roll up your sleeves and write (or include) your Brand Manifesto and Tagline. (If you’ve been following Finding Brand for a while now, you might recall me addressing manifestos before in The Secret Sauce.) The Brand…
Articulate the Brand Personality for the Brand Book
Now that we’ve created our list of keywords and established the relationship between them, it’s time for our next step in how to make a Brand Book and develop our brand personality. Articulating your Brand Personality is an integral component of building a Brand Book. Brand Personality starts to breathe life into the brand, making…
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide that outlines the brand’s visual and messaging standards, ensuring that all brand elements are used coherently and effectively across various platforms. https://youtu.be/AW3sWNwEstY Creating a solid…
Identify Your Brand Essence
Once you’ve identified your brand and brand book keywords, it’s essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last post, you’ll recall that we settled on the following keywords: imagination, friend, joy, clean, charity, children, Dream, chubby, Bathtime, and squeeze. To explore the relationship…
Identify Your Brand Position by Using Brand Keywords
With your Brand’s history complete with the brand book, it’s time to start distilling the keywords for your Brand. If you haven’t done this exercise yet, a Word Cloud is an excellent way to tease them. Identify Brand Keywords for the Brand Book Copy the text you wrote for the brand book on the history…
Brand History: Start at the Beginning of the Brand Book
As I mentioned in the last post, we will build our sample Brand Book on the Rubber Duckie Brand. The reasons for choosing this Brand over any other are varied. Still, they include being a “duck,” not having vigilant brand guardians searching the web for every unauthorized mention, and being both iconic and well-known. As…
The Heavens Parted and Delivered the Brand Book
In December, I wrote a quick blog post called “Does Your Brand Have a Brand Book?” in response to The Santa Brand Book from Quietroom. Since then, that post has been the most frequently visited post on the Finding Brand Blog, and it’s evident that there is a significant need for a brand guidelines template. The…
Differentiating Your Brand from Competitors: How to Stand Out and Succeed
No matter what industry you’re in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don’t. As a business owner, you know exactly how your company stacks up against the competition. You know where you excel and where they might have an…
Brand Book Tutorial: Does Your Brand Have a Brand Book?
I recently stumbled upon this hilarious brand book from The Quietroom about their Santa brand book, and I’m glad I did for several reasons. First and foremost, it’s funny! Having written a few brand books myself, I can confidently say this is the book I’ve always wished I could write—one that doesn’t take itself too…
What’s Your Brand Story?
From start to finish, a well-executed brand is just about telling a good story. Well-written stories are pretty predictable in their format; they have a beginning, middle, and end. The pieces of the story that are being told are consistent with and advance the storyline. They don’t pursue irrelevant tangents; each paragraph and chapter builds…
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TEDxPennQuarter video by David Armano, David flashed a slide-up that said: Service. Community. Value. Substance. While talking about social communities, David also published the recipe for creating a fantastic brand and a successful business. If you can find a way to…
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