Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
How Effective is Your Marketing Plan?
It’s officially fall, and that means many marketers are in the middle of another year of planning. Unless of course, you’re ahead of the game – in which case, congratulations!!! But since that’s probably not the case, as you begin to work through the process of another year’s planning, it is useful to consider how…
Visual Identity on a Budget
Brand strategy and positioning, image attributes, and brand architecture can become overly complex when there are hundreds of thousands of dollars involved. Many small to mid-size companies (with fewer than 500 employees) want the same thinking and quality that define a major branding initiative. It is just too expensive. Seeing no alternative, these companies search…
Branding Consistently
The hardest part about branding is keeping tight control on your branding consistency — always using the same logo, sticking with your tag line, maintaining your presence in the media, sticking with YOUR plan. The reason that branding consistently is hard is that it’s so much easier, and often faster, to get things done and…
Brand Marketing: Service. Community. Value. Substance.
As usual, brand marketing is almost always on my mind, and as I was watching this exceptional TedxPennQuarter video by David Armano and David flashed a slide up that said: Service. Community. Value. Substance. While David was talking about social communities, the reality is he also published the recipe for creating an amazing brand and a successful business.…
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?…
Consistent Branding at Different Locations
If you’ve got more than one location, it just got at least three times as hard to keep your brand consistent. “If I have two locations, shouldn’t it just be two-times as hard?” you ask. Unfortunately, it doesn’t work out that way. Having more than one location usually, means that you have to split your time…
Brand Development Doesn’t Have to be Expensive
I’m continually amazed at how often we in the marketing profession, and those in business, assume that brand development has to be expensive! This misnomer is honestly come by, though, because in good times, it’s easy to spend a lot of money on updating your brand image. But having cash ready to spend isn’t a prerequisite to…
Fun Marketing Campaigns Can Make Your Brand Memorable
What’s your claim to fame? How is your brand memorable in your community? Are you the go-to business for sponsoring non-profits either monetarily or with volunteers? Do you have a big annual blow-out sale? Do you get wacky at Halloween or St. Patrick’s Day with fun marketing campaigns? Crazy sports fan? The brand is all…
Tiny Brand Moments
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re…
Social Marketing: Why it matters.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…
Brand Identity: Branding by Walking Around
Branding by Walking Around is your opportunity to create the landscape your brand will come to life on. It’s the very foundation of your brand position.
Top of Mind Branding
Branding is a long process. It’s not easy, it costs money, and it doesn’t create immediate traffic. Trust me, many times along this journey to a great brand, you’ll have to remind yourself why you’re embarking on this endeavor at all. So when those moments hit, just re-read this to remember why a great brand is critical to your success.
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