Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website…
5 Reasons Your Business Needs To Be Using Google+ For Content Marketing
Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any…
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores. Not all e-commerce businesses are successful, though. What constitutes online success, anyway? It’s one thing…
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…
Social Media Giveaways: 10 Ideas for the Best Social Promotions
Social media giveaways remain one of the best ways to capture customer attention and increase engagement – particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little stale or not bringing in the response you want, use these ideas for maximum impact!…
4 Ways to Avoid Writer’s Block
When you write for a living, whether for your own blog or for someone else’s, it is expected that you are going to have writer’s block from time to time. Don’t let writer’s block get the best of you. These four tips will help you avoid writer’s block before it even strikes. Keep a Notebook…
Strategies for Jumpstarting Productivity — 4 Tips
Whether you’re coding websites, writing content or selling advertisement, time seems to slip away before that to-do list is kaput. With so many distractions (social media, Netflix, Reddit.com), it’s no wonder workers struggle to stay focused. A Gallup study found that employees with access to a desktop computer, paper document, mobile device and desk phone…
Tips for Using Evernote in Marketing
You know how it goes, you find a great article online that has a great fact or tidbit in it. Later that week (or month) you are talking about just that article with a colleague and you want to send them the article…but here’s the rub. You have to find that article again. With so…
Paradux Media Group Recognized as Bronze Winner in the 34th Annual Telly Awards
Paradux Media Group was recognized as a Bronze winner in the 34th Annual Telly Awards for its video project Asante: Principles of Place, an honor that reflects both creative excellence and strategic brand storytelling. The award was announced in April 2013 following a competitive judging process that included nearly 11,000 entries from all 50 states…
Making the Most of Social Media
Many significant aspects comprise digital marketing. From search engine optimization to web design, various components establish the foundation for success. Important as it may be to integrate all the different strategies, forecasts show that one channel will play a key role in shaping your online presence this year and for the rest to come: social…
3 New YouTube Changes And What They Mean For Businesses
Google has always been evolving and so is YouTube, Google’s video sharing website. Recently in December 2012, Google has made few major changes in YouTube’s layout. There are some technical changes that will help YouTube power users as well. As an internet marketer, you will be able to use YouTube better than ever with these…
How to Get Published on the Trophy Blogs
You are looking for ways to ramp up your influence online and you know that guest blogging is one sure way to get there. Not just writing for any blog mind you, rather for highly appealing, influential blogs in your niche. You know, trophy blogs. Such sites include some of the more common ones such…
Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress
Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping bunnies, singing canaries and running horses. They used the zoetrope, rotoscope and even flip book techniques to bring their drawings to life. Animating was a…
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
Avoiding Brand Name Confusion
Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll…
Ways to Make Yourself a Trusted Online Authority Through Writing and Content Production
Whether you’re writing and producing content for commercial online consumption so as to make money from it directly or so as to utilize it to become known and trusted so that more Net surfers will make their way to your online place of business, it can seem daunting to determine just how to use those…
Small Business Marketing Expenses & Planning
Every enterprise—from the solo practitioner to the emerging corporation—must eventually face the reality of its ledger. Whether you are operating on a shoestring budget or managing a robust allocation, the goal remains the same: transforming small business marketing expenses into a high-performance investment. To build scalable momentum, you must move beyond simply “spending” and start…
