Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
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Facebook Targeted Posts
Facebook Targeted Posts For The Small Business Owner: Facebook is rolling out a slew of new targeted posting options for your business page. TechCrunch reports that the advanced post targeting is already starting to roll out to select Pages, with all Pages slated to receive the ability in the coming weeks. What will Facebook…
5 Examples Of Effective & Unique Social Media Campaigns
Starting a new business has become much easier and more affordable now that advances in technology give even the smallest operations the power to reach millions of potential customers. Cloud services, for instance, provide inexpensive storage and business software solutions, while smart phone applications enable entrepreneurs to serve their customers from anywhere in the world.…
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There’s no two ways about it, data has, and will have profound implications on all manner of products we’re marketing in 2020. Peter H. Diamandis and Steven Kotler…
Going Viral With Facebook
What Is Your Viral # On Facebook: Everyone wants posts with lots of ‘likes’, ‘comments’ and ‘Shares’. Everyone talks of viral, not sure what that really is, the definition says “to spread rapidly via the Internet, e-mail, or other media.” Is there a specific number that people feel needs to be reached to feel that it has gone ‘viral’? Then what is it…
Tips to Make your ‘Cause Marketing’ efforts Worth it!
When it comes to new and unique promotions for your company, it’s sometimes difficult to generate ideas that won’t make you yawn with boredom. You’ve done coupons, you’ve done free gifts with purchase, and heck, you’ve even celebrated ‘National Golf Month’ with golf-themed giveaways. What’s left? How about a little cause marketing to boost not…
Great Marketing Strategies For Real Estate Agents
To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new…
Growing Social Media Like Growing Bamboo
Growing Your Social Media: I like to refer to social media as “growing bamboo.” John Lennon was once said “We’ve got this gift of love, but love is like a precious plant. You can’t just accept it and leave it in the cupboard or just think it’s going to get on by itself. You’ve got…
Pinterest for Real Estate: Building a Visual Acquisition Engine
For realtors today, a picture isn’t just worth a thousand words—it’s worth a thousand potential leads. As a visual discovery engine, leveraging Pinterest for real estate provides a unique opportunity to showcase neighborhoods, architectural styles, and local lifestyles. Unlike the fleeting nature of a social media post, a Pinterest “pin” has a long shelf life,…
A Strategic Roadmap for Achieving Success at Social Media
Are you struggling to see the worth in your social media presence? Many business professionals question whether there is any real return on investment or whether social platforms are simply a drain on company finances. If you are starting to ask these questions, it is time to take stock and review the situation before your…
Local Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not much. Although, aesthetically the landing page is much nicer, and if you’ve added pictures you can create a much more…
Strategic Authority: Are Press Releases Worth the Effort?
Public relations has undergone a massive evolution, shifting from a simple announcement tool to a complex component of digital discovery. For many business owners, the question remains: are press releases worth the effort in an era dominated by social media and AI-driven search? In our experience, the answer isn’t a simple yes or no—it depends…
New Facebook Tools
New Toys: So have you played with any of the new Facebook changes? Most of us are aware of the new subtle changes on Facebook in the past month, the size of pictures in the newsfeed, promote button, offers scheduled posts and roles of admins. The impact of each varies depending on the category of…
Facebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement, awareness, promote products, sell products or services, expert status, public relations, customer feedback, to make money? Your answer is probably yes, yes all of…
Facebooks New Schedule Posts
Scheduled Facebook Posts: For admins of business pages this was something that was long overdue. There have always been a lot of 3rd party apps that have given you the ability to schedule and deliver posts, but it always came with the little icon that was telling everyone that it was delivered by a 3rd party…
Dealing with Negative Consumer Generated Media
The Internet has given the public access to sharing information within a matter of seconds, and this can turn into a nightmare for businesses. Many customers are using review websites such as Yelp, OpenTable, TripAdvisor and Epinions to talk about their experiences with specific businesses. Some customers turn to forums to share information, and others…
Facebook Promote Button Worth The $5?
What Is The Facebook Promote Button: If your Facebook Business page has over 400 ‘likes’ you may have noticed the Facebook Promote button that is available on each post. The promote button does come with a cost, and it makes ones wonder if Facebook will tweak the algorithm to show fewer people being reached and…
Facebook Offers
You may have noticed a new option on the post box of your business page, ‘offer’. Facebook rolled it out a few weeks ago, and for some could be a worth while tool and something that you may see more of from businesses on your newsfeed. What Exactly Are Facebook Offers? ‘Offers’ are a…
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You want to…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…
How Small Businesses Can Use ‘National Days’ for Their Next Promotion
It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…
