Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
The Strategic Reality of Do-It-Yourself PR in a Modern Market
Public relations has undergone a massive evolution, shifting from exclusive press rooms to a digital landscape where everyone has a megaphone. Today, many entrepreneurs consider Do-It-Yourself PR to achieve the same goals as conventional outreach: building authority, changing perceptions, or supporting a cause. Whether you are drafting a press release, pitching a feature story, or…
Paradux Media Group Announces 12-Month Marketing Program for Small Business Success
Paradux Media Group announced the launch of a new 12-month marketing program designed to support small business owners in coordinating and streamlining their marketing efforts. Introduced in 2014, the program was developed in response to the real-world challenges small businesses face as they grow and compete in increasingly crowded markets. According to data from the…
Optimizing Your Facebook Business Page Layout for Success
Facebook constantly updates its platform, often rolling out new designs that change how users interact with business pages. Whether you are adjusting to a significant update, such as the shift to a single-column timeline, or just doing routine maintenance, it is vital to optimize your Facebook Business Page layout to keep your brand looking professional.…
Paradux Media Group Presents “A Savvy Small Business Owner’s Guide to Advertising in 2014”
Paradux Media Group presented A Savvy Small Business Owner’s Guide to Advertising in 2014, a three-hour educational seminar designed to help entrepreneurs better understand how traditional and online marketing channels work together to improve results. The event was held in Medford in partnership with the Oregon Employer Council and Southern Oregon University’s Small Business Development…
Warning: You’re Losing Money by Not Using these Social Media Promotion Ideas!!!
Are you using social media promotion ideas to help you expand your online visibility? There are several authors claiming they know the secret to market with social media. The truth is, there isn’t a secret. Here are some social media promotion ideas you need to follow if you want to see a boost in your…
Instagram: Get Your Small Business In the Picture
If a picture is worth a thousand words, then how much better is it than a 140 characters? We live in a visual society, it’s one of the reasons TV beats radio, and has helped create the success of ‘FACE’book. It’s no secret that the most shared and clicked upon items on Facebook are pictures.…
5 Insane (but true) Things About Marketing for Small Business
Marketing for Small Business is not for the feint of heart. As any small business owner knows, there are so many competing demands for your time and attention, that marketing your business often falls to the bottom of your list — although rightfully it should be the highest item on the list. Here are 5…
Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So what do you do? On the one hand, businesses have never before had a free media platform through which to build our brand and communicate…
Paradux Media Group Presents “A Savvy Marketer’s Guide to Advertising” Seminar
Paradux Media Group partnered with Southern Oregon University’s Small Business Development Center and the Oregon Employer Council to present an educational seminar titled A Savvy Marketer’s Guide to Advertising. The event was designed to provide local business owners with practical insight into marketing strategy, advertising channels, and how to make informed decisions in a crowded…
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and BOOM, there was your website. Stagnent and too expensive to change, but you were in the 2.0 game. That was the early 2000’s, welcome to…
Optimizing Facebook Business Pages in Medford for Growth
Running a local company in Southern Oregon requires a strong digital presence to stay competitive. Specifically, managing Facebook Business Pages in Medford is critical for connecting with your community and driving real business results. Why does my Medford business need a professional Facebook page? A professional Facebook page serves as a dynamic second website where…
Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses that demonstrate strong performance, ethical leadership, and meaningful contributions to their local business community. Each year, USIEC conducts extensive business surveys and industry research to…
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms can actually benefit from creating social media profiles and could possibly use them to get more clients. There are a few things that law firms…
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t make sense for your business to hire a copywriter. So, in part one of this…
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The way that designers name your pages, write your code and house your website (i.e. search…
How To Create A Social Media Strategy For Your Law Firm
Many law firms have been pretty weary about social media in the past and a lot still are. Big law firms often instill policies that strictly say what their associates may and may not post on social media channels. Obviously there’s some sense in this since you don’t want your employees to negatively impact your…
6 Overnight Successes That Took Years
By all accounts Jason Sadler could be called an overnight success. The guy came out of NOWHERE and turned an everyday guy dilemma into a social media money-making empire. Jason took the agonizing pain of choosing a shirt to wear each day and turned it into iwearshirt.com, a social media marketing company that markets companies’…
Four Web Trends to Watch Out for in 2014
We’re only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that’s just the nature of a business where change is everything. As such, the best internet marketing associations and custom web page designers are looking to stay ahead of…
What To Expect From Google Hummingbird In 2014
Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic…
