With the advent of our new economy, we’re seeing a pretty significant move from traditional media dollars to online media. The reasons are several-fold.
- Traditional advertising takes a big bite out of a limited marketing budget. Online advertising is quite cheap in comparison with traditional media.
- Marketing budgets are getting smaller – not larger.
- Online advertising allows you to track your results and monitor impressions vs clicks.
- There are many venues for online advertising, each with a slightly different approach. Surely one will fit your needs.
- Online advertising augments and extends efforts made in traditional and social media.
credit Stephan Mosel
When it comes to online advertising there are the usual suspects, Google Adwords and Facebook. Additionally there are a variety of online advertising offered by traditional media. The majority of the local news outlets (newspaper, television, radio) host an online site and sell online advertising on it. There are also a variety of Chambers of Commerce, community pages, and localized national pages that are available. National group buying sites like Groupon are also making an appearance in the online advertising marketplace.
Because online advertising is relatively inexpensive it’s an ideal medium to test ideas out on before you implement a full campaign. So go crazy, try some things – the worst that you’ll do is be wildly successful.
- Published: September 2, 2010
- Author: Tisha Oehmen
- Blog: Finding Brand Blog
- Category:
- Tags: Advertising, budget, community, economy, Facebook, google, local news, marketing, Planning, radio, Social media, Strategy, television, traditional media, tv
- Comments:
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I am a frequent reader of your blog posts. I liked the recent one and other posts on your blog so much that I have subscribed to the blog’s RSS feed in Thunderbird. Even thinking of stealing some ideas and put them to work. Keep all the good work going by posting more informative posts. Thank you. Time well spent on this post.
Please steal the ideas, that’s what they are there for – and be sure to come back here and let us know how it worked out for you.
hey thanks for this blog post it is really useful.
I signed to your blog rss feed. Will you post more on this theme?
Yes, I’ll make it one of my next posts