Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

SEO In 2020 – Doing It Right

In many ways, SEO in 2020 is the year to return to recent basics in search engine optimization. The key, however, will be to make sure that each element of your SEO is as strong as it possibly can be. Use this checklist on each of your sites to make sure that you have ticked…

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The Importance of SEO and Content Marketing

Quality content cultivates an interest in your product, and as a marketer, it’s the reason you work hard. Content comes in the form of articles, videos, podcasts, email, advertising, and other forms used to get your message to your readers. The constant debate about what defines quality content rages on, but from an SEO perspective,…

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Internet Marketing For Your Business

The most important reasons that your company should consider internet marketing is the chance to get discovered more often on major search engines. The vast majority of people who use these search engines like Google don’t scroll past the results on page one, which means that you should do everything in your power to get…

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A Mobile Responsive Website and Why You Need It

When searching the web, the majority of us as internet users expect the websites we encounter to be mobile responsive,  easy to read, easy to navigate and fast loading. We want the websites we’re viewing to conform to the device we’re viewing it on. We want whatever action we’re taking on the site to be…

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Is Your Website Capturing Your Reader’s Interest?

Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front of your customers, but just how do you do that while competing with all the…

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Making the Most Out of Your Online Advertising Budget

How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline media to digital media as well as the growth of paid social advertising. As a…

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Digital Marketing Tips for WordPress Users

  Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the content you publish, you still might not attract the number and types of visitors that…

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The Top Social Media Platforms for Small Businesses

Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company’s marketing campaign. Small businesses need great social media marketing campaigns just as much as big businesses do.…

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Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm

A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you can take towards creating the campaign. Define your online marketing target We often engage in…

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Marketing Tips To Get Your Small Business Off The Ground

You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a small business, it could mean the difference between succeeding or failing. To maximize your marketing efforts, try these marketing tips. Marketing…

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What Is Long Tail Search And Why You Should Focus On It

The phrase “Long Tail Search” is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon is the part that’s less specific yet makes up most of the dragon’s bulk. For example, that’s the keyword jewelry or diamond, which has tons…

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How do I build brand awareness?

You might be offering the best service or product available under the sun. But unless your customers are aware of this, you might not make even a single sale. This drives home the need to build brand awareness. Creating brand awareness for your company or products will give it the visibility it needs to meet…

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Why Choose an Oregon Web Designer?

There are local Oregon web designers available who can create a unique and easy to use website for your business. There are great reasons to hire a local web design company rather than a business that is located overseas. You Can Meet Oregon Web Designers in Person By hiring someone locally, you can meet with…

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What are the keys to local marketing?

Any business that wants to survive and thrive in the marketplace will need to learn how to market its goods or services. In many cases, this means first learning how to market its goods or services in its local area. Startups and small companies may only serve a select local community while businesses of all…

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Why Using Content Marketing Makes Sense

Content marketing is a method by which promotional advertising is packaged within informative and educational content to provide a solution to readers needs without using what might be seen as an effective sales pitch. Content Marketing is the process of communicating with your readers and prospects without necessarily selling. It is non-interference promoting. What makes…

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Social Media Optimization (SMO) and Brand Awareness

When operating a business, you need to make use of everything available to pull ahead of the competition. That said, technology has evolved into one of the most significant tools (weapons) in this fierce competition. With the use of social media websites, many organizations have expanded their client base and maximized their yields. It has…

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What is Search Engine Marketing?

Marketing is important for any business, no matter the industry, and because of that, you want to make sure that you can get some of the best marketing strategies under your belt to make your business the most successful. Nowadays, thanks to the Internet and everything that you can find on it, search engine marketing…

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What is Content Marketing?

Content marketing is the art in which businesses communicate with their customers and prospects without selling their products. It is a strategic marketing approach that is focused on the creation and distribution of valuable, consistent and engaging content with the aim of attracting and retaining the audience. Moreover, the content marketing strategy is mainly aimed…

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What is PPC Marketing?

  PPC marketing is considered the most popular technique for advertisement utilized by various sites on the web. PPC marketing may also be termed as cost per click, pay for position, or pay for performance. However, whatever the term used, PPC marketing is the online advertiser’s preferred medium for marketing products and services to online…

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5 Ways You Can Increase Your Local Brand Awareness

Advertising has become one of the most used ways of attracting customers to encourage high sales. This is because, without advertising and letting the public know about your brand better will eventually cause low volumes of sales triggered by sparse buyers turn out. It will all depend on how you present your brand that will…

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