Angela Peacor is the master of words for the Paradux Media team, providing unique content for digital and traditional marketing projects. She combines real-world experience with research to create engaging content for our clients and their customers. Her work includes writing material for various industries, from petroleum distribution to cosmetics, green energy, agriculture, alternative health supplements, construction, towing, and even a local butcher. You name it, Angela can write about it.
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Making Multiple Domain Names Work For You
Business owners have many reasons for purchasing multiple domain names. For example, if a website’s name is commonly misspelled, it may be worthwhile to purchase known misspellings and set up a permanent redirect to the correct domain. Or, a company...
What Will the Musk Buyout Mean for Twitter Advertising?
Twitter has been an interesting social media platform. While Twitter says there are currently about 486 million account holders worldwide, their latest earnings report shows only about 238 million of those are active daily. This is a small share compared...
Do You Need a New Logo?
For many companies, a logo feels like the keystone of their brand. It’s easy to get into a rut and think that a new, snazzier logo might drum up more business and improve profitability. Yet, if you haven’t changed your...
Marketing During a Recession
Early in October 2022, Jamie Dimon, Chief Executive of Morgan Chase, warned the United States is headed to a recession. Because of the intense rates of inflation, the war in Ukraine, and the sharp increase in interest rates, Dimon feels...
What’s Wrong with SMART goals?
As we near the end of the year, most people are starting to think about setting goals. Whether for themselves personally or their teams professionally, goals seem to be the way to begin a new cycle productively. One of the...
Corporate Email Communication that Works
Are you frustrated when you find employees confused or not on the same page about an issue that you know you’ve communicated to them via a company email? Perhaps a message you’ve sent several times? One of your primary jobs...
Why You Should Evaluate Streaming Advertising for Your Company
Are you thinking about moving your advertising to streaming services instead of broadcast or cable television? If not, you could be left in the dust. Now’s the time to readjust your marketing budget and explore streaming advertising for your company. ...
Are YouTube Ads Worth It in 2022?
You’ve seen them–nearly every YouTube video now contains at least one ad. With 1.5 million logged-in monthly users, many people watch an hour or more of YouTube daily–often by streaming it onto the televisions. Another interesting fact about YouTube is...
A Quick Run Down of the CAN-SPAM Act for Emails
It can be tempting when you have one of those “AHA!” moments to quickly send out an email with your brilliant promotional idea to all your customers. In fact, there are many automated email systems available to make it easy...
Information Your Marketing Agency Needs About Your Company
Your marketing or ad agency can be your best partner in growing your business. From helping a company build its brand to sharing expertise by coordinating a business’s use of its marketing budget, these agencies can be the difference between...
Social Media Etiquette Unspoken Rules
Many businesses use social media as a fun way to connect and interact with their customers. In general, social media is more informal than other types of advertising, yet there are guidelines you can use to make it more effective. ...
Avoiding FOMO in Your Modern Marketing Strategy
In the business world, it’s common for executives to feel change is inevitable, and implementing new technologies and strategies in all aspects of their company is imperative for survival, let alone success. Jeff Bezos said, “What’s dangerous is not to...
How Email Filters Break Down Communication
Relying on the U.S. Postal Service (USPS) to send promotional material to current and potential customers is pretty easy if you’re willing to pay the postage. Send a file to the print house, have your materials printed, and often they...
What are the Limitations of Performance Marketing?
Performance marketing sounds like the ultimate in marketing endeavors. The term was coined early on with the advent of digital marketing, specifically around the introduction of Google Ad Words. Performance marketing describes specific marketing tactics designed to achieve goals—defined as...
Do You Have A Recruitment Marketing Strategy?
For February 2022, the Bureau of Labor Statistics reported the nation’s average unemployment rate dropped to 3.8%. Low unemployment means it is more difficult for companies like yours to find the qualified candidates needed to fill open positions. If you...
Does Product Placement Work?
You don’t have to dig deep into many of the most popular movies of our day to see brand-name products, signage, and logos flash onto the screen. A fun exercise is to watch any movie’s high-action scenes–car chases or your...
Why it Makes Sense for You to be a Thought Leader in Your Industry
Thought leadership may be one of the newest popular buzzwords in business strategy. It’s somewhere up there with “lean manufacturing” and “influencer.” What is thought leadership, and is it really that important for business owners? Thought leaders are the go-to...
Do You Know How You Stack up to the Competition?
Philip Kotler described the importance of understanding the competition with his quote: “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” To outperform your competition, you need to understand...
Why We Use WordPress at Paradux Media Group, and You Should, Too
When companies think about creating or updating their websites, they go many different routes in developing their solutions. Simple “DIY” solutions like WIX are very tempting for new, small businesses, while larger, established companies often think coding their sites from...
Do Google Reviews Help Your Business?
The quick answer is YES. Here’s how and why. First of all, Google holds 90% of the search engine market share. Just as “Google” has become a verb in our vernacular for “looking something up on the internet,” the majority...
