Why Google Search Optimization is Important for Your Website

How do you make your duck stand out from the rest of the flock? Getting noticed online is all about search engine optimization, or SEO. When we talk about SEO at Paradux Media Group, we’re really talking about how to get your website to the top of the search result pages on Google. But why Google? Why not Bing, Yahoo, or any of the other search engines out there? That’s because 91.54% of internet searches are conducted on Google (For North America alone it is 89.08%.) The second-place performer, Bing, is only 3.19%. So if you want to reach your consumers by being at the top of the list when they search for products and services related to your business, then you need experts who understand Google search optimization.

What’s happening on Google?

Here are a few statistics about Google searches that you might not know:

1. There are 5.9 million searches initiated on Google every minute.
2. The top-ranking Google search results realize a 22.4% click-through rate.
3. Mobile phone searches are increasing. As of October 2023, 63% of searches on Google are made using a mobile phone.
4. 46% of the searches for products and services are made with the intent of finding a local business.
5. Most search terms are only three or four words long.
6. 19.49% of consumers said they searched Google to find new products.
7. 45% of shoppers reported using Google to research a prospective purchase they planned to make in a physical store.
8. About 7% of Google’s internet searches each day are brand new, meaning someone types in a word or phrase that hasn’t been searched by anyone previously.

How can your website rank well on Google?

If anyone offers you a surefire way to elevate your search rankings, it’s best to take it with a grain of salt. Old strategies for cheating the system by stuffing keywords, writing invisible keywords (white font on white background, for example), and buying links in miscellaneous directories simply don’t work. In fact, if Google thinks you’re trying to get away with optimizing a page with sub-par content, it can damage your ratings.

The masterminds behind Google’s search engine technology will not share a secret recipe for success. Instead, they ask web developers like Paradux Media to focus on creating and maintaining relevant and valuable sites. Google’s mission is “to organize the world’s information and make it universally accessible and useful.” The better your site does at supporting their mission, the more likely it is that they will rank your website higher in search results.

To this end, they do provide words of advice. Some of the ranking factors, or elements that can affect how well or poorly your website ranks, include:

1. Content quality. Does your website have pages of content that is relevant, fresh, engaging, and useful to your audience?
2. Backlinks. Do other websites find your information so authoritative that they include a link to it on their websites?
3. Mobile-friendliness. Is your website easy to read and navigate on mobile devices?
4. Page performance. How quickly do pages load, how easy is your site to navigate, do pages adapt to different screen sizes, etc.?

Are you ready to take your website to the next level?

Now is the perfect time to revamp your website and reenergize your online business! We work with businesses nationwide and internationally to help them implement strategies to reach customers no matter where they are. Our Digital Visibility Package is designed especially for small to medium-sized companies and includes elements to create, maintain, and expand their online business with effective websites backed by professional support services. If you’re curious about the potential of maximizing your digital visibility, contact Paradux Media Group today. Let’s discuss the opportunities with a free 30-minute consultation.