Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Google AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly. Running a campaign on Google AdWords isn’t much different than a print campaign. Typically there are one of two objectives in a print campaign,…
Ideas To Market Your Salon Equipment
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You want to…
Facebook Ads For Marketing Your Small Business
Facebook Ads What’s The Real Story: With the Facebook IPO and GM pulling their Facebook ads there has been a lot of talk regarding the effectiveness of running ads on Facebook. We’ve run several ads for clients on Facebook, like with all advertising, the execution, the category and the set goals will have everything to…
How To Do Good With Marketing
People who work in marketing do not, fundamentally, have the most beloved of professions. From Bill Hicks’ legendary “If anyone here is in advertising or marketing, kill yourselves” routine to your parents who have tell their neighbours that you’re in jail to avoid having to say what you actually do for a living, this is…
How To Build Better Beauty Salon Ads
If you’re a salon owner or marketing decision-maker, you already know the truth: gorgeous work doesn’t automatically create a full calendar. You can have the best stylists, the cleanest space, and the most loyal clients—and still feel the pressure when appointment gaps show up. That’s where better beauty salon ads come in. When your advertising…
How to Evolve a Logo Without Losing Your Brand
Every strong brand eventually reaches a moment when its logo no longer reflects the organization it has grown into. The business has matured, the services have expanded, and expectations have shifted—yet the visual identity remains rooted in an earlier chapter. That’s when understanding how to evolve a logo becomes essential. At Paradux Media Group, we’ve…
How to Avoid Being the Next Kmart – A Real Life Marketing Lesson
News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…
How Will The No Track Button Affect Your Marketing Strategy
New initiatives have been announced to protect the privacy of online consumers. A “Do Not Track” button will be placed into web browsers to allow consumers to opt out of having companies keep track of their online data. When an Internet user searches the web, information about them is collected and used to generate ads…
Advertising in a Polarized World: Audience Over Ideology
When public controversy surrounds a media personality, it often forces business owners to ask uncomfortable questions. Is it still worth advertising there? What does it say about your brand? And where does responsibility end and reach begin? Following widely publicized comments by Rush Limbaugh in early 2012, several national advertisers chose to withdraw their sponsorships…
Paradux Media Group Featured in Slate Magazine on Radio Advertising
Sometimes the most interesting opportunities arrive unexpectedly. In early 2012, Paradux Media Group received an email from Brian Palmer, a writer for Slate Magazine, requesting insight on a timely and unusual advertising question. Hello, As you’ve likely heard, seven companies have pulled their advertisements from the Rush Limbaugh show after his controversial comments last week.…
Coordinate Your Advertising with a Marketing Strategy Reset
Do you feel like your marketing plan lacks strategy? Or perhaps you’ve been doing the same things year after year without considering if there are more effective ways to market your business. Regardless of your reason, it’s not uncommon for business owners to realize they need a marketing strategy reset to overhaul their advertising and…
Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: “Is this another platform we have to manage, or is there real value here?” The conversation wasn’t driven by enthusiasm for a new social network—it was driven by search. The perceived SEO benefits of Google+ made it difficult for businesses already stretched thin to…
Facebook Timeline For Business Pages
NOTE: If you’re interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don’t look now! Facebook Timeline For Business Pages: It appears the new facebook timeline for business pages is finally be arriving. Word has it, and it makes…
Your Brand is About Emotion
I know I’ve talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response…we buy from brands we like. In fact, if your brand invokes anything less than passion, you’re missing the mark and that means you’re missing opportunity. While I work with, and talk about, this…
Creating a Brand in a Tough Economic Environment
I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…
Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media, it is far less common for an advertising agency to promote itself through traditional channels, such as radio or television. The decision to move forward…
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that voters will evaluate, compare, and ultimately choose. As we look ahead to the upcoming races in Medford and Jackson County, it’s clear that political campaign marketing will…
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for improving your local presence: Google Places. Or rather, what Google Places has become. Google Business Profile has since replaced Google Places, and for brick-and-mortar businesses, it…
