Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Where is Your Audience?
As a small business owner, one of the most critical questions you must ask is: Where is my audience today? Years ago, reaching customers was more straightforward. Placing an ad in the local Saturday newspaper could bring a decent return on investment (ROI). Radio was another effective tool for building Top of Mind Awareness (TOMA)…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in…
Practice Patience
For local business owners worldwide and in Southern Oregon, the three keywords for opening or running a business are location, location, and location. In today’s economic and marketing environment, the new three keys to success are patience, patience, and patience. From a financial standpoint, disposable income doesn’t exist like it did a few years ago.…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five, you are just reaffirming to someone who believes in what you are talking about, and…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content have become corporate blah, for the most part, audiences have rushed over to other venues…
Tiny Brand Moments: : The Power of Consistent Branding in Everyday Actions
Running a business is no easy feat. It’s a delicate balancing act that requires you to juggle many responsibilities: meeting customer needs, managing tight deadlines, and often directing employees—all while keeping your brand front and center. With so much on your plate, it’s not surprising that consistently representing your brand values and identity can be…
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It’s not a fad; the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change three…
Who is your ideal customer? Do you really know?
I’ve met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMWs or Mercedes pull into their parking lot, and since…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I’d argue that frequency is critical for Twitter’s marketing strategy as well. With radio being the active medium, users are usually active in what they are doing while listening. They are getting ready in the morning, driving, playing on their…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
Keeping Media Buying Simple
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to get the most out of your media buy. AQH, GRP’s CPM, CPP, before web banners, unique users, and social media… for…
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