Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
Your Brand Online
Twenty years ago, those of us in the business world began hearing that we needed to create a website for our business. Frankly this confounded a number of business owners. They asked, “Why would I need a webpage for my business when everyone either calls or comes in now?” And they were right – right…
Are You a Pioneer or a Settler?
There are all sorts of numbers being thrown out there as far as how many companies have implemented social media plans and strategies. Most numbers are probably a little inflated. It’s really going to come down to region and category. There are obviously some catagories that are more suited to social media right now, similar…
Where is Your Audience?
So as a small business owner where is your audience today? There was a time years ago when you could buy a ad in the Saturday local paper and get a decent ROI. If you weren’t a fan of print, and were looking to build some Top of Mind Awareness (TOMA) you could reach out…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in…
Practice Patience
For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, then they are afraid of what they don’t understand, or are fearful of change. To go beyond five you are just reaffirming to someone who believes in what you are…
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences, have rushed over to other venues…
Tiny Brand Moments
In the midst of running a business, it’s admittedly difficult to maintain the focus on what your brand stands for. After all, you’ve got customers needs to meet, deadlines to manage, and in some cases, employees to direct. That is why it is critical that you take the time to make sure that everything you’re…
Social Marketing: Why it matters.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…
Who is your ideal customer? Do you really know?
In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, the frequency is necessary with radio. I’d argue frequency is critical for Twitter marketing strategy as well. With radio being the active medium that it is, users are usually active at what they are doing while listening. They are getting ready in the morning, driving,…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for the small business owner, it’s important to embrace the social media revolution and use it just as with traditional media, the correct way. Just as there are keys to success in “Traditional Media”, there are…
Your Brand Manifesto: Your Secret Sauce
OK, so you’ve found your new brand position and tagline. You’ve taken the time to discuss it with your key stakeholders and get their buy-in. Now what? Well, my friends, now comes the FUN part! The first thing you’re going to need to write is your brand manifesto. In a short paragraph, what does your company…
Keeping Media Buying Simple
For most small business owners dealing with media buying is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique…
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