Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any of the farmers markets in Medford, Ashland or Grants Pass will tell you that local artisan food having an impact. There are so many great local products, and many we’ll never hear of…
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge — so huge that if you don’t learn how to market your company properly for online audiences, your business will be chewed up and spit out into the back corners of the internet sooner than you can say, “What’s SEO, again?” So, What’s SEO, and Why Is It Important for…
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms can actually benefit from creating social media profiles and could possibly use them to get more clients. There are a few things that law firms…
Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase “web design is 95% typography.” This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95% of all web content is the written word, typography is going to be the most important factor of web design. Is it true? Not quite;…
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking aside, unless I’m going to make you money, it doesn’t make sense for your business to hire a copywriter. So, in part one of this…
Why More Pages Doesn’t Always Equal Improved Rankings
In the early days of digital marketing, the prevailing wisdom was that more was always better. Many businesses fell into the trap of believing that by sheer volume alone, they could dominate the search engine results pages. However, as the digital landscape has evolved, the algorithms have become far more sophisticated. We have found that…
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind the scenes, while on-page SEO is up to you. The way that designers name your pages, write your code and house your website (i.e. search…
Three of the Most Important Web Site Design Factors
One of the most effective Internet marketing strategies is also one of the most basic: custom website design. Think about it. The number one way that customers and potential customers find goods and services are through the internet, which means that it’s crucial for them to find your website. Once users are on your page,…
Off-Page vs. On-Page SEO: What the Heck Is It, Anyway? Part 1
Brace yourselves. The topic of this blog that I’m about to delve into, head first, is somewhat obscure. In fact, if you’ve ever had an in-depth discussion with someone in marketing, you know exactly what I mean: What do you do? “I’m in marketing.” What do you do in marketing? “I do Google stuff.” On-page…
Four Web Trends to Watch Out for in 2014
We’re only a month in, and the web marketing industry in 2014 is already shaping up to be quite different than it was in 2013. But that’s just the nature of a business where change is everything. As such, the best internet marketing associations and custom web page designers are looking to stay ahead of…
What Is Inbound Marketing and Why Should You Care?
What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of…
How To Harness The Power Of CRM Segmentation
In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in…
The Importance Of Social Media At Tradeshows
Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting…
How Well Designed Websites Improve Search Rankings: Three Tips
Did you know that about 40% of online users will abandon a page if it takes longer than three seconds to load? This percentage only increases as the wait time increases. It’s no secret that great, responsive web design can have a big impact on how successful your website is. It can affect everything from…
Three Things the Best Custom Website Designers Should Have
An older website could seriously hurt your business’s credibility. Roughly 85% of American consumers shop for services and products via a search engine, which means that they’re going to see your website at some point. If you want to make sure that you’re ready for them with open virtual arms, it’s time to hire the…
Creating A Vibrant Social Media Buzz To Promote Your Dental Practice
Nowadays, it’s relatively easy to create a buzz about your business, whatever it is, with the help of the internet. If you are a dentist and you want to promote your dental practice in the most practical and effective way, you should try to use the social media buzz to attract new patients to your…
Combine Custom Web Design and SEO for the Best Business Results
Many business owners treat their digital presence as a series of disconnected projects. They build a website in one year and then “add” search engine optimization the next. At Paradux Media Group, we have found that this fragmented approach leads to stagnation. To truly realize your dreams of growth, you must treat web design and…
Market Research: 5 Facts Clients Need To Know
Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical…
If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out
Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,…
Content Creators Shouldn’t Fear Google Penguin
Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings…
