Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Establish a Formidable Online Presence With the Right Custom Web Design
A website is no longer just a digital business card; it is the frontline of your brand’s evolution. With more than 82% of adults in the country using the web consistently, your online presence dictates whether you stay relevant or fade into the background. At Paradux Media Group, we believe that settling for a template…
Why Digital Marketing Will Triumph Against Traditional Marketing
Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence.…
How To Find A Good Production Company
If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs. Here are some top tips…
Social media marketing trends for 2013
Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now…
How to Manage Social Media Accounts with a Multilingual Audience
Navigating the world of social media is already challenging. Crafting the perfect message to understand your audience’s preferences requires attention to detail and authenticity. Now, imagine that your audience speaks multiple languages—adding a whole new layer of complexity. If some followers primarily speak English while others are more comfortable with Spanish, French, or other languages,…
How to Choose the Right Internet Marketing Firm for Scalable Momentum
The digital landscape has evolved far beyond simple websites, yet the fundamental goal for your business remains the same: being found by the people who need you most. Recent data suggests that 88% of consumers searching for local businesses on a smartphone visit or call that business within 24 hours. To capture this intent, your…
Pro Tips for Launching an E-Commerce Site
Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier to entry is much lower, there are still many challenges. Here are just a few…
Staying Up-To-Date With SEO Evolution
Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by…
How Does Your Website Look? Maybe You Need To Hire Some Pros.
Custom web designers could change the face of your business. Do you realize how important it is that your website looks the best and most professional that it can? Think about walking into a business meeting in gym shorts and flip flops, handing out business cards made from lined paper. How well do you think…
Paradux Media Group to Teach Social Media Class at the 2013 Rogue Valley Business Resource Fair
Paradux Media Group announced that Mike Frey and Tisha Oehmen will once again be teaching a social media class at the Rogue Valley Business Resource Fair, taking place on Saturday, October 26, 2013, in Medford, Oregon. The session is scheduled for 11:00 a.m. and is designed for local business owners seeking clarity around social media…
What Not to Do With Your Google+ Profile
People have been flocking to Google+, which is quickly becoming a favorite social media platform. Google+ is an incredible way of meeting new people, connecting with prospective customers, and building more ties with your consumers. Many businesses don’t quite get it yet being a huge site with regular updates and all, but Google+ is a…
Ashland Brain Harmony Selects Paradux Media Group for Marketing Support
Ashland Brain Harmony has selected Paradux Media Group to provide marketing guidance and strategic support as the practice continues to grow and expand its visibility in Southern Oregon. Ashland Brain Harmony is known for its focused, client-centered approach to supporting brain health and balance. As the organization continues to evolve, the team sought a marketing…
How to Carry Your Brand Over to Your Communication Tools
People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to…
Content Strategy & The Case to Focus on Your Business Blog
The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social media platforms. These resource-rich information centers give consumers added value and help businesses establish their brands. A report for the University of Massachusetts at Dartmouth…
Website Design Medford Oregon
Your company needs a new website, so now what? For many the website can be and is the hub of their business so it’s important to know what to ask and look for, so you get the right Medford Oregon website design company for you and your business. As you search the internet for website…
Making the Most Out of Your E-Commerce Business
In recent years, many companies big and small realized the potential of electronic commerce (e-commerce) in increasing profit and enlarging the target market. Nowadays, nearly all businesses have some form of Internet presence: websites, social media pages, and online stores. Not all e-commerce businesses are successful, though. What constitutes online success, anyway? It’s one thing…
Why You Should Outsource Your B-to-B Marketing Efforts
For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for…
A Little Bit about Paradux Media Group
Every so often, it’s worth stepping back from the work itself and talking a little about how we think about that work. This is one of those moments. Who Are Our Best Clients? At Paradux Media Group, we do our best work with businesses that have a sense of where they’re headed. That doesn’t mean…
The Four Main Types of Web Hosting
In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that thrives and one that flounders. But before a business throws that new and sleek website…
