Who are Your Target Market’s Influencers?
Branding Can Be Easy
Branding Foundations
Does Your Brand Inspire Passion?
We're here in the middle of football season and we have the opportunity to observe the fans of a favorite team every week. It doesn't really matter which team takes the field, you can count on one thing - there...
Your Customers Should be able to Count on You
I recently found a great little store that provided me amazing, thorough, and knowledgeable service. I was so excited about the service I received from this store I told a friend about it, and even offered to go with her...
Examining Your Marketing Environment
As you begin to put together your new strategic marketing plan, you should be sure to take into account the internal and external factors playing in your marketing environment that will be affecting you in the upcoming year. In my...
Make a Date to Review Your Plan
For the last several posts, I've been expanding on each of the questions I posed in my post "How Effective is Your Marketing Plan?" Did you follow through on the strategies you laid out in your plan to reach your...
Choosing Products for Your Target Audience
Last week, I asked you, “How Effective is Your Marketing Plan?” The second question on the Effectiveness Quiz was: Did your plan address which products fill a need for your target demographic and why? (Choosing to target someone is all well...
You Need a Target Audience
A couple of days ago, I asked you, "How Effective is Your Marketing Plan?" The first question on the Effectiveness Quiz was: Did your plan clearly articulate your target audience, including demographic information?(The correct answer would be something on the...
How Effective is Your Marketing Plan?
It's officially fall, and that means many marketers are in the middle of another year of planning. Unless of course, you're ahead of the game - in which case, congratulations!!! But since that's probably not the case, as you begin...