Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan.
Strategic Marketing Vision … Read More.
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Strategic Marketing Vision
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Finding Brand Blog
3 Questions to Ask for Marketing Success
Internal politics are often the bane of any Marketing Manager’s existence. There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy. It attacks the marketing framework from … Read More.
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Finding Brand Blog
eWoodArt Brochure
Brochures can be a very important piece in your marketing plan. You would be surprised at how often a quality brochure comes into play when you have them. Chamber events, trade shows, when you mail product, when you want to show a little more about what you do than a business card.
The right brochure should … Read More.
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eWoodArt
The Best Marketing Strategies for a Product or Service Launch
Launching a new product or service is a highly exciting time and when you first do it you will no doubt be highly excited and hopefully very passionate and fully behind the project. However while your enthusiasm and passion might be at breaking point, the difficult task you have ahead of you is to get … Read More.
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Ducking In Blog
5 Business Tips Everyone Should Know
Image License under the creative commons and courtisey of laughlin.
Whether you’ve been in business for one day or twenty years it’s really important to understand the basic business fundamentals. To this end I have compiled five of my best tips for business success. So let’s get started.
Know your point of difference:
It doesn’t matter if you … Read More.
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Ducking In Blog
The One Marketing Tool You Can’t Afford to Live Without
Marketing is equal parts science and art. It’s about being nimble enough to take advantage of opportunities that present themselves. And most of all, great marketing is about planning. There are many tools available to aid your planning, but hands down, no question about the very, very best marketing tool you can’t afford to live without is…a … Read More.
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Finding Brand Blog
Ideas To Market Your Salon Equipment
Image by VinceHuang
Do you own a salon equipment business or manufacture your own salon products? It can be a tough market to crack. With a quick search on the internet, you can probably find thousands of salon equipment vendors doing business. This means for you to compete, you will need a good marketing plan. You … Read More.
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Ducking In Blog
The Local Dish Social Media
Grow it, find it, cook it! “Food Worth Talking About,” that’s what the ‘Local Dish’ is all about. It’s sharing local stories on where to find the local dish on the local food scene. The Local Dish is making a directional change with their website, and will be unveiling some very innovative and creative changes … Read More.
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The Local Dish