Twitter Rules? Let’s Not and Say We Did! A 2024 Perspective on X (Formerly Known as Twitter)

Why must we attach so many rules and expectations to how we communicate on social media? Every day, there seem to be new guidelines on how we should engage on X (formerly known as Twitter). But how boring would that be if we all followed the same rules and posted in the same way? Isn’t the monotony of traditional media what led us to embrace social platforms in the first place? Expecting every business to post in the same style is like expecting TV networks to air only procedural dramas and reality shows. Oh, wait, they do—and how’s that working for you and them? So-called “experts” might say you post too many links, engage in too many personal conversations, overuse #FF, or come across as just noise. They might claim you’re not authentic enough. But maybe learning the basics of communicating within the platform’s character limits should be enough. Or is this really about maintaining some kind of exclusive club? X users seem to be more particular than those on other social media platforms. It even creates more self-proclaimed “social media experts” than other networks. Yet, with how fast social media changes, perhaps it’s more about gaining experience rather than claiming expertise. I don’t get too worked up over X. Businesses try their best, and I give them credit for that. You don’t have to follow them if you don’t want to. Take advantage of lists and filters to curate your feed. Sure, there’s a lot of noise, but sometimes, you find the golden nuggets amidst the clutter. It is what it is. Frankly, I get more agitated by how businesses misuse Facebook than X—Facebook tends to be more straightforward. So, let people and businesses be themselves, and let’s stop trying to make everyone conform to a set of rules that would ultimately make every post look the same. What are your thoughts on how businesses and people use X? Or, paradoxically, does having no rules become a rule? Let’s discuss it!