The Year in Review 2011
As we wrap up another year on the Pond, we want to start with a heartfelt thank you. A BIG thank you from all of us at Paradux Media Group...
7 Small Business Marketing Predictions for 2012
Each year brings new shifts in the way consumers behave and how businesses communicate with them. As we look ahead to 2012, several clear trends are emerging — some exciting,...
Creating a Brand in a Tough Economic Environment
I don't have to tell you that the economy in the last few years has been tough for a brand. We've all lived through it, and if you're still in...
Looking Back: Key Takeaways from 2011
As we closed out 2011, several powerful themes stood out—both in the broader world and here at Paradux Media Group. Looking back, these takeaways provide a snapshot of a year...
The Importance Of Website Analytics With Social Media:
When businesses invest time and money into social media, there must be a measurable outcome. Like any other marketing effort, social platforms should be accountable to ROI. Facebook may constantly...
Online Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced version 1.2.1 of its Price Check mobile app—an update that pushed the conversation around online retailer competition into an entirely new spotlight. The premise is simple:...
Make Your Holiday Cards Work For You
Holiday Cheer — it’s that time of year again when businesses send out greetings, gratitude, and well-wishes. And while holiday cards may feel simple or traditional, they carry far more...
Paradux Media Group Creates Radio Commercial for Its Own Brand
Paradux Media Group recently stepped into an unfamiliar role by producing a radio commercial for its own brand. While the company regularly creates advertising campaigns for clients across various media,...
Paradux Media Group Announces New Team Members
Paradux Media Group announced the addition of two new team members, Kelly Congleton and Jaime Russell, marking an important step in the company’s continued growth. Both hires bring specialized skills...
Political Campaign Marketing And Advertising
Political marketing has more in common with brand advertising than most people realize. The moment a candidate announces their run for office, they become a product in the marketplace—one that...
The Real Purpose for Press Releases
OK, I’m going to let you in on a little secret… Press releases aren’t just for inviting reporters to press conferences anymore. In today’s fast-paced, digital-first media environment, the purpose...
SEO: Google Places (Now Google Business Profile)
The first blog in this SEO series outlined why strong search visibility is critical for locally owned businesses. Today, we’re focusing on one of the most powerful—and completely free—tools for...
SEO: The Importance Of Search Results
This post marks the beginning of a series designed to help small businesses understand the importance of search results and the role SEO plays in driving customers to their door. For many business...
Two Big Shop Local Events Set for November
As November approaches, two major shop local events are gearing up to make a significant impact on communities and small businesses nationwide. While each event has its own purpose, both...
Setting Business Planning Goals: Why Dreaming Matters
I came across this quote this morning, and it stopped me in my tracks: "We've got to have a dream if we are going to make a dream come true."...
How Bold Business Marketing Shapes Your Brand
In every industry, there are rare moments when cultural momentum, consumer emotion, and marketplace conditions align. When they do, the businesses that act with clarity and courage stand out. This...
Is Your Business Getting Found Online with Search Engine Optimization Services?
Twenty-one percent of the time Americans spend online is used to search for products and services. And who do they buy from? If you guessed the companies on the first...
Brand Book Rules (or brand dos and don’ts)
An inevitable section of every Brand Book is the "Rules" section. This is the section where you spell out, in excruciating detail, the dos and don'ts of portraying your brand...
