Paradux Media Group Presents Social Media 101 in Medford
Announcing Social Media 101 Class in Medford Paradux Media Group announced its participation as a presenter at the Rogue Valley Business Resource Fair, held on October 22, 2011, in Medford,...
Tisha Oehmen to Speak in Eugene for Women’s Business Network
Paradux Media Group is pleased to share that Tisha Oehmen will be speaking in Eugene, Oregon on October 5 for the Women’s Business Network (WBN), a group focused on strengthening...
Preserving Goodwill: Business Goodwill Strategies Inspired by Harvest Season
There's more to the Brand Book Tutorial Series, but this week, a small detour. We belong to a CSA (Community Supported Agriculture), and every week a box of fresh produce...
How Local Community Pride Turned Extreme Makeover Into Something Bigger
Why is Extreme Makeover: Home Edition such a big deal to Medford? Partly because it’s helping a family that has spent years paying it forward in our community. And partly...
Celebrating Local Community Impact as the Build Begins
After four weeks of growing excitement and extraordinary community involvement, the moment finally arrived today: the Knock. CJ and Lindsey McPail of Medford were selected as the recipients of an...
Understanding Local SEO Basics Without the Overwhelm
For many small business owners, SEO feels like one more confusing acronym on an already crowded plate. You know how important a Google search is. You want to show up...
Why Local Customer Service Still Sets Businesses Apart
Since the economy took a sharp downturn three years ago, something else has declined right alongside it: service. Today, it often feels like local customer service comes in only two...
Writing the Brand Manifesto and Brand Tagline for the Brand Book
Now that you've had the opportunity to get acquainted with your Brand for your Brand Book, it's time to roll up your sleeves and write (or include) your Brand Manifesto...
How Local Community Support Turned a Pep Rally Into Something Bigger
We are just days away from learning which Medford-area family will receive an Extreme Makeover: Home Edition transformation. The anticipation has been building for weeks, and the recent pep rally...
Marketing From The Theory of Moderation
People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help...
How Local Business Engagement Fuels Community Momentum
The momentum behind Extreme Makeover: Home Edition Jackson County continues to grow — and it’s been a remarkable study in how powerful local business engagement can be. What began with...
Articulate the Brand Personality for the Brand Book
Now that we've created our list of keywords and established the relationship between them, it's time for our next step in how to make a Brand Book and develop our...
How Local Community Engagement Amplifies Your Social Impact
Every so often, something happens that reminds us of the power of local community engagement. When Extreme Makeover: Home Edition announced that its 200th episode would take place right here in the...
What’s the Difference: Brand Book vs. Brand Guidelines vs. Brand Bible vs. Identity Guidelines
A brand book, brand bible, brand guidelines, or identity guidelines is essential for businesses to maintain a consistent and strong brand identity. Beautiful brand books serve as a comprehensive guide...
Identify Your Brand Essence
Once you've identified your brand and brand book keywords, it's essential to test them and demonstrate their relationship to your brand position to create your brand essence. From our last...
Five Ways to Create Local Loyalty
Earning local loyalty today is harder than ever. With constant discounts, social deal sites, and a race to the lowest price, customers are often pulled toward whatever looks convenient in...
Identify Your Brand Position by Using Brand Keywords
With your Brand's history complete with the brand book, it's time to start distilling the keywords for your Brand. If you haven't done this exercise yet, a Word Cloud is...
Five Ways to Increase Your Local Social Media Presence
Building a strong local social media presence begins with shared values. Last week, over lunch with a new friend, we found ourselves talking less about marketing tactics and more about...
