What Makes for Good Web Development?
Good web development is more than just creating an attractive website; it's about functionality, ease of use, and ensuring your site is optimized for visitors and search engines. Google, the...
Handling Negative Brand Press: Strategies for Protecting Your Reputation
Your brand will occasionally face negative press, no matter how careful you are. Whether due to a misstep, competitive jealousy, or simply being a target because of your success, handling...
Cause Marketing for Brands: Harnessing Social Media for Good
Cause marketing is most effective when it feels authentic, timely, and genuinely aligned with a brand’s values. Today’s strongest examples go beyond surface-level donations and focus on meaningful action. Brands...
Building Trust and Brand Recognition with a Strong Logo
Your logo is the cornerstone of your brand's visual identity and plays a crucial role in building brand trust and recognition. It's more than just a graphic design—your logo represents...
Branding Lessons from Trees: Embracing Branding Evolution
Although marketers often talk about brands as if they are fixed and unchanging, branding evolution is a natural and necessary process. Like trees, brands must grow, adapt, and evolve to...
A Cup of Tea for Your Brand: Building a Strong Brand Development Strategy
Have you ever watched how a tea bag slowly transforms into a cup of hot water? This is a perfect metaphor for a brand development strategy. Just as tea spreads...
5 Must-Know Reasons Businesses on Facebook Thrive
I've spent the week discussing with business owners why their brands should be on Facebook. More businesses are joining every day, but if you're still on the fence, here are...
Finally A Birdie For The PGA With Social Media
For 13 years, the PGA Tour was a bit like the Facebook of sports. Not because it was innovative or cutting-edge—hell, it wouldn’t even allow you to enter with your...
Is Your Brand Listening? The Key to Improving Brand Communication
One of the most important aspects of improving brand communication is the ability to truly listen, a skill that can be challenging to master. We often want to jump in...
Local Newspaper vs Social Media
To communicate effectively, we must realize that we all perceive the world differently and use this understanding to guide our communication with others. Well, that just wouldn't be a fair...
KTVL Features Paradux Media Group Social Media Workshop
Paradux Media Group was featured on KTVL News in coverage of a local workshop designed to help business owners better understand how to use social media platforms such as Twitter...
Baking with Brand in Mind: Building a Unique Brand
Let me share a secret with you—I love to bake from scratch. Something incredibly satisfying about taking raw ingredients, mixing them in just the right proportions, and creating something delicious...
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part Two, we're going to compare Television and YouTube. As a business...
Radio vs Social Media
The title is a little misleading, as it's not pitting one against the other as much as trying to point out more similarities. Many small business owners invest in radio...
Talking to No One
I'll always be a softy for radio. I spent too many years in the industry for it not to be in my blood. I sometimes wish it would go away;...
3 Essential Components for a Non-Profit Branding Strategy
Soliciting donations is challenging for any non-profit, but it's often even more complicated when the organization hasn't laid the proper foundation for its brand image. Many organizations miss out on potential...
Can We Teach an Old Media New Tricks?
It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and...
The Power of Targeted Marketing Strategies
Imagine the power of knowing exactly what your customers enjoy doing in their free time. If you knew, for instance, that a significant portion of your customers owned horses, you'd...
