Sorry Old Friends I’ve become a Facebook Snob
What’s happened to our friends who aren’t on Facebook? I often wonder, and it seems as though I’ve just lost track of them. It used to be that we would...
Managing Social Media Profiles: Why Less is More
We're almost hard-wired to believe that more is better. However, this isn’t always the case when it comes to social media. Social media is all about being the true, authentic,...
Social Media Lessons from the BCS
Social media seemed to be the most dominant presence during the BCS National Championship weekend. If you're still wondering or questioning whether your business should be involved in social media,...
5 Businesses that Should NOT be on Social Media
Every business today has a Facebook page, Twitter account, or corporate LinkedIn profile. Many blogs and news articles push the idea that every business should be on social media. But...
My BCS Experience
Our flight was from Sacramento which meant the trip began with a 4 ½ hour haul down I-5 Saturday morning. Tim and I were ready, a dream come true to...
Differentiating Your Brand from Competitors: How to Stand Out and Succeed
No matter what industry you're in, when you look at your competitors, you naturally compare your business to theirs. You form opinions about their work—either you respect or don't. As...
Starbucks Without Limitations: A Bold Brand Evolution Strategy
By now, you've probably heard that Starbucks has introduced a new logo, moving into the realm of iconic brands like Apple and Nike—a logo without words. It's a bold move...
3 Little Must Do’s for your Business Facebook Page
It's the simple things that always separate you from your competitors. Nothing is more evident of that fact than with Facebook. It’s not hard to tell the difference between businesses...
Separation of Personal Page and Business Page Like Separation of Church and State
A lot of us have Facebook personal pages as well as business pages. A pet peeve of mine is people who spend most of their time on their pages talking...
Protecting Your Brand Image: The Role of Publicist and Bodyguard
Have you ever considered how often your brand is on stage in the public eye? The reality is that your brand is always on stage. It never takes a break,...
Informational Marketing: Position Your Brand as a Knowledge Hub
One of the most potent ways you can (and should) use your brand is to position it as an informational marketing resource for your customers. Think about it: every one...
Going the Extra Mile for Customers: Turning Ordinary Moments into Memorable Experiences
You know those moments when you intentionally choose to go the extra mile? When you do something unexpected to ensure your customers have an experience they won't forget? In these...
We Can’t All Speak the Same Can We?
We see blogs every day with five ways to do this and ten ways to do that—this is how you need to do social media. If we all operated our...
Marketing Features vs Benefits: Why Should Your Customers Care?
Is your business volume not entirely where you'd like it to be? Are you thinking of launching an advertising campaign to drive traffic to your business? That's a great idea!...
If Organization Networking Why Not Social Media Networking?
For years, local business owners have joined networking organizations and clubs. Regional Chamber, 20/30, Rotary, BNI, to name a few. Some are exactly what they are networking, and some are...
Choosing the Right Marketing Agency: What to Look For
As the new year approaches, many businesses evaluate their strategies and marketing plans. If you don't have a marketing agency, now might be the time to start looking for one....
Why Twitter? Maybe for the News
Everyone talks about how to use social media, and if you follow their ten steps, you'll succeed. The one category that is using Twitter the right way is our local...
Evolution of Marketing: Where We’ve Been and Where We’re Going
As another year approaches, it's the perfect time to reflect on the evolution of marketing over the past decade. Ten years ago, the marketing landscape looked vastly different. Social media,...
