Google+, SEO, and the Real Lesson for Small Businesses
When Google+ launched, many small business owners asked the same question: "Is this another platform we have to manage, or is there real value here?" The conversation wasn’t driven by...
Facebook Timeline For Business Pages
NOTE: If you're interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don't look...
What Makes An Effective Blog Post?
The answer to that question may surprise you. If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog...
Marketing the Evolutionaries Way
There's a new book out by Randy Harrington and Carmen Voilleque called "Evolutionaries: Transformational Leadership: The Missing Link in Your Organizational Chart." Randy and Carmen are brilliant, inspirational, and most...
The Real Enemy: Social Media Fragmentation
Fragmentation—whether in traditional media or across today’s social platforms—remains one of the biggest challenges facing small business owners. Social media fragmentation doesn’t just mean “more options.” In practice, it often...
Your Brand is About Emotion
I know I've talked about it in the past, but it bears repeating, your brand is entirely about evoking an emotional response...we buy from brands we like. In fact, if...
Grow Your Blog: Farming for Increased Revenues
When business owners look at their internet presence, a better search engine result is what they're working towards. Of course, there's a goal beyond that - what a higher ranking...
The Green Dragon of Twitter
For three years I carried a MacBook Air for business and travel. I loved it, the only issue was that I needed to run Microsoft Office software for my work...
Have Interest In Pinterest It Could Be For You
So what’s the fastest growing social network? If you didn’t say Pinterest you’re wrong. So what is Pinterest you say? Pinterest.com is a virtual pin board, where you collect and admire...
Developing Transparency in a Digital Age
Even though we’re all adults here, let’s be honest; talking to strangers is sometimes awkward and uncomfortable. This is especially true when you have to contact a company that seems...
The Secret to a Great Brand is Just One Thing
http://youtu.be/ml-xI1jbu_U Know what the secret to a great brand is? One thing - just one thing. Focusing on one thing when branding for nonprofits is admittedly the hardest part of...
Think Different! Build A Campaign
It's a great time for small local businesses to "Think Differently" and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the...
Top 10 Twitter Chats for Social Media
There are many reasons that Twitter chats are gaining popularity. They can be used quite successfully for branding yourself or business as well as promoting products. I have had many...
The Spectrum of Digital Control: Rented, Leased, and Owned Land
In 2012, businesses went “dark” to protest censorship, realizing for the first time how fragile their digital existence could be. Today, the threat to your business isn’t usually government censorship;...
B2B Branding Implications
Usually, when we talk about branding, we talk about B2C (business-to-consumer) companies and specific products, but we should also speak about B2B branding. If you’ve been following this blog for...
Paradux Media Group to Present at Real Estate Technology Forum
Paradux Media Group announced its participation in the Real Estate Technology Forum, a professional education event hosted by AmeriTitle and designed for real estate professionals interested in current and emerging...
