Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Tweeting is Word of Mouth
We were recently out of state attending a client’s strategic planning session. We didn’t know much about the area and had been very busy in the weeks leading up to that, so we didn’t do much investigating on the Internet. It wasn’t a vacation to pull up all the to-do’s of the place you’ll be…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to its audience. Social Media is an opportunity for YOU, the local business owner, to create your own audience to communicate to and through. Building an audience in…
Using Product Promotions to Extend Your Brand
Once you’ve established your brand position and even created a branding commercial or two — it is inevitable that the next call you receive from your boss (or the CFO) is a plea/mandate to run a promotion to sell your product (yesterday)! At that moment, the balance sheet requires moving a product for the company’s…
Branding Consistently
The hardest part about branding is keeping tight control of your branding consistency—always using the same logo, sticking with your tagline, maintaining your presence in the media, and sticking with your plan. Consistent branding is hard because it’s so much easier, and often faster, to get things done and check things off your list. We’ve…
Online Advertising in the Age of Adwords
With the advent of our new economy, we’re seeing a significant shift from traditional media spending to online advertising. This transformation has been driven by the evolving landscape of how consumers interact with brands and the need for businesses—small businesses—to maximize the impact of their limited marketing budgets. If you’re a small business owner, understanding…
Using and Buying Media Wisely
Before we get into planning season, this seems like a good time to discuss the best ways to think about buying media. I touched on this briefly in my recent post, The Intersection of Planning and Improvisation. But this topic deserves an entire post before annual plans are laid for 2011. The first thing you…
Marketing Plan: Intersection of Planning and Improvisation
Before the frenzy of annual strategic planning begins, I thought I’d take a moment to discuss some strategies you might want to consider as you build your strategic yearly marketing plan. Naturally, your strategic marketing plan should contain your best guess on how you will advance your brand and product positions throughout the upcoming year: where…
Mainstream Social Media: Is That What Users Want?
Every day, we further mainstream social media. It’s hard to watch a news program that isn’t talking about what’s going on in tweet-land or what’s being posted on Facebook. How many TV and radio commercials now ask you to follow, like, and print ads with Twitter and Facebook logos? My perception of social media’s growth…
Unexpected Branding Opportunities
In any business, there are expected branding opportunities, television commercials, radio, signs in the store, and even team member shirts. However, some unexpected branding opportunities allow you to make your brand stand out. The first thing to consider is what your brand manifesto requires. Is it fun, innovative, bold, friendly, kind, or in your face?…
Branding with Window Clings
Many retail establishments are well-positioned to be highly visible from drive-by traffic. Many of those same retail establishments are missing the best advertising and Marketing POS available – their location and, precisely, their windows. Window clings are a viable method for putting your promotional message out where people driving past can see it. In some zones, City…
Social Media and Brand Strategy
Social media is a scorching topic right now, and rightfully so. I’ve heard more than one company wonder if it is, longs I,n the Brand Strategy. In my opinion, the answer is a resounding YES. If it’s not part of your integrated Brand Strategy, you’re missing a vital channel for furthering your brand position. As…
Considerations for Choosing a Marketing Firm
I’m honored to be the guest blogger today over at the rno1 blog. Head on over to their blog to learn what six questions you should be asking any marketing or advertising agency you’re considering hiring. Knowing the answer to these questions will help you make sure you’re hiring the right firm for your business.
We’re working on having the folks at rno1 guest post here as well – so stay tuned!
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, they are afraid of what they don’t understand or of change. To go beyond five, you are just reaffirming to someone who believes in what you are talking about, and…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content have become corporate blah, for the most part, audiences have rushed over to other venues…
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It’s not a fad; the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change three…
Lessons in Brand Authenticity
I stumbled across a question posed on LinkedIn this morning that got me thinking. The question was: How do you see social platforms evolving in the future? While I answered it from a personal standpoint, I neglected to answer from a brand authenticity perspective—an oversight I aim to correct here. Social Media is evolving every…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Brand Evolution
You’ve got your tagline; you know what your brand position stands for, and you’ve looked hard at your business to see what fits and doesn’t. (If you haven’t, it’s OK, you can catch up here.) So now comes the BIG QUESTION: Do you update/change your logo and business name or work with what you’ve got?…
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I’d argue that frequency is critical for Twitter’s marketing strategy as well. With radio being the active medium, users are usually active in what they are doing while listening. They are getting ready in the morning, driving, playing on their…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
