Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Ways to Make Yourself a Trusted Online Authority Through Writing and Content Production
Whether you’re writing and producing content for commercial online consumption so as to make money from it directly or so as to utilize it to become known and trusted so that more Net surfers will make their way to your online place of business, it can seem daunting to determine just how to use those…
Small Business Marketing Expenses & Planning
Every enterprise—from the solo practitioner to the emerging corporation—must eventually face the reality of its ledger. Whether you are operating on a shoestring budget or managing a robust allocation, the goal remains the same: transforming small business marketing expenses into a high-performance investment. To build scalable momentum, you must move beyond simply “spending” and start…
Top 15 Finding Brand Blog Posts in 2012
I have a confession to make, somehow I blinked and January was G-O-N-E! Has that ever happened to you? I had intended to do another recap of the most popular blog posts on the Finding Brand Blog in early January. But, it appears that ship has sailed. So, a month late, here’s the annual recap…
Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you create a brand with a strong potential to become popular is important. But how do you do that? Successful brands start with a story that…
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier – and storytelling branding is profoundly influential. This is because people naturally want to be part of something bigger, they want to matter, and they want…
Strategic Marketing Vision
Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It’s equally at home either in the Boardroom as an outgrowth of strategy, as it is in the Human Resources Suite, as a compliment to internal culture, and of course, in the Business Development group as a business acquisition plan. Strategic Marketing…
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today’s world isn’t easy. But it’s one of the most important jobs that exists in the Marketing Department — if not the Company. The reason is, the Brand Manager is the first and last line of defense for the brand. To successfully fulfill your duties as Brand Manager, these are…
Paradux Media Group Introduces Expanded Lineup of Traditional and Internet Marketing Services
Paradux Media Group announced an expanded lineup of traditional and internet marketing services, broadening its ability to support clients with integrated advertising and communication strategies. The expansion reflected the agency’s belief that successful marketing campaigns require balance—combining proven traditional methods with effective digital execution. As businesses increasingly explored online marketing channels, Paradux Media Group continued…
A Look Back at 2012 — And Looking Ahead from the Pond
Happy New Year! As we look back on 2012, we want to start by thanking everyone who joined us here on “the Pond.” Through blog posts, guest contributions, and shared client work, our goal has always been to offer real-world marketing insight that business owners can actually use. We hope this space has served as…
Mike Frey, President of the Eagle Point & Upper Rogue Chamber of Commerce
Paradux Media Group co-founder and Chief Visionary Officer Mike Frey officially assumed the role of 2013 President of the Eagle Point & the Upper Rogue Chamber of Commerce, marking another chapter in his continued involvement with business leadership and community development in Southern Oregon. The Eagle Point & the Upper Rogue Chamber of Commerce serves…
Using Public Relations as a Marketing Tool to Strengthen Your Brand
Public relations (PR) and marketing often overlap in business, yet they serve distinct purposes. Marketing focuses on promoting products and persuading consumers to make a purchase. On the other hand, PR shapes the image of your business, influencing how the public perceives your brand. Despite their differences, effective communication between these disciplines can enhance your…
Vehicle Signage: Low Cost Marketing with a Large Audience
Marketing Savvy With all the cries about ‘advertising space’ and ‘copy’ and ‘design’, businesses have to hit the savvy button when it comes to marketing. There isn’t much that doesn’t cost a fortune. Advertise on social networks and it could cost you ‘per click’. You don’t even know how many clicks that might be. Escalating…
Why Choose Us as Your Digital Marketing Company
Paradux Media Group is a Digital Marketing Company. Digital marketing is playing an increasingly significant roll in today’s world for any company in their marketing strategy. So much so, that many of the companies we talk with have decided to skip television, newspaper, radio ads, and direct mail for Facebook, Twitter, Instagram, a custom web…
Local Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25% of Yahoo and Bing searches are local search. Two years ago, Google reported that 20% of all Google searches (on…
Direct Mail Is Not Dead
The hype surrounding online marketing and social media is hard to ignore. In the highly digitized world we live in, it is no surprise that many executives might believe that the days of direct mail success are over. Contrary to such assumptions, statistics show that direct mail is still one of the best ways to…
Marketing Techniques for Brand Creation
In today’s world, a brand is created through the careful execution of marketing techniques. Those marketing techniques incorporate both online and offline tactics designed to increase word of mouth, reputation, and buzz. Right now, we are about to enter the season where many of the national brands execute marketing techniques they have been planning and strategizing for…
Managed Web Hosting Matters for Business Sites — It’s Your Brand’s Reputation
When we think about marketing — the first, and last thought should be your website, your website should be the place your marketing starts. The place you convert a prospect to a sale. Yet so many business owners I talk with don’t have managed web hosting. They hate their website hosting provider, can’t reach them,…
3 Questions to Ask for Marketing Success
Internal politics are often the bane of any Marketing Manager’s existence. There is always a strong undercurrent at most marketing conferences where Marketing Managers try to figure out how to get a “seat at the table”. If you are in that category — you need to read Nirmalya Kumar’s book, Marketing as Strategy. It attacks the marketing framework from…
