Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
About Paradux Media Group
We’re a creative marketing agency that believes in doing things the human way.
From our office on Main Street in Eagle Point, Oregon, we’ve spent over 16 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.
We don’t do cookie-cutter.
Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.
Book a complimentary consultation → or just give us a quack—we’d love to hear your story.
Exhibition Marketing Strategies
If you truly want to succeed in business you don’t just need a marketable product, you also need to be respected by your business peers so they recognize that you have not only a product that works but a product which is a market leader. And one of the best ways by which you can…
How to Get 1,000 Views Every Day – Increase Your Traffic Now!
As we know, there are three ways to access a website: directly enter the address (URL) in a browser, use a search engine or surf from link to link. To increase traffic to your website, you need to facilitate better either (or all) of these approaches. Concretely, you must communicate as widely as possible the…
How to Create an Annual Strategic Marketing Plan
As the year draws to a close, now is the perfect time to think about setting your business up for success in the coming year. One of the most important steps you can take is to develop a comprehensive strategic marketing plan that will guide your efforts to attract and retain customers. If you’ve…
How B2B Companies Can Use Social Media
Many B2B companies remain hesitant about social media and unsure how platforms like LinkedIn, Facebook, or Instagram can serve their business objectives. While much social media advice focuses on reaching individual consumers, B2B businesses have significant opportunities to leverage these platforms to connect with potential clients, build authority, and foster business partnerships. According to marketing…
Facebook Changes In 2012 And What They Mean
Changes In How We Use Facebook: Facebook makes changes all the time, sometimes subtle changes that barely register with people sometimes big changes. Some stay for a while, some not long at all, remember the ticker… One thing you can count on is that Facebook is always moving, which will always make it hard for…
Simple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It’s easy for you to feel that way about your marketing, but you can stack the…
How to Choose the Best Keywords for SEO
Everyone is using search engines to help them locate the right information. The fact that people are using search makes it critical that you implement search engine optimization (SEO) tactics into your website. One of the easiest ways to implement SEO into your website is to use keywords throughout your website content. Keywords refer to…
Tisha Oehmen Named to the Top Ten Superstar Branding Experts
Paradux Media Group partner Tisha Oehmen was named to the “Top Ten Superstar Branding Experts” list by ZK’s Web Marketing Blog, recognizing her work and perspective on branding as a foundational business discipline rather than a surface-level marketing task. The list was compiled by Alexis of WebTrafficROI as part of a broader effort to highlight…
How To Use Facebook Ads
Build ‘likes’ with Facebook Ads: Facebook comes down to the ‘haves’ and the ‘have nots’. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post, look at Facebook as FREE, and don’t invest anything other than time into Facebook — Facebook ads, no way, pay for Facebook.…
Top Ten Ways to Boost Small Business Sales
If there’s one thing that just about every small business could do with, it’s more sales. And never has this been more the case than now when even the best run businesses are finding themselves a little short on customers. Unfortunately however, boosting sales is a lot easier said than done. It’s also a goal…
3 Ways Advertisers Control Your Brain
The best argument against psychics so far laid out is, “If you can see the future, why don’t you use it to make a killing on the stock market?” So when I say that there are mind control techniques that have been developed that leave you with all the autonomous decision-making capability of a lab…
Exhibit Your Business With A Trade Show.
Trade shows are great opportunities for people from similar business backgrounds to come together, showcase what they have, suss out the competition, and learn from each other. Trade shows are also a great opportunity for entrepreneurs to gain an understanding of what similar companies are offering. Why should you take your business to a trade…
Paradux Media Group Teaches Social Media Class at Rogue Valley Business Resource Fair
Paradux Media Group announced its participation in the Rogue Valley Business Resource Fair, returning once again to teach a social media class for local business owners and aspiring entrepreneurs. The event marked the tenth annual Rogue Valley Business Resource Fair, a long-running community resource designed to support small businesses throughout the region. The Rogue Valley…
The Best Marketing Strategies for a Product or Service Launch
Launching a new product or service is a highly exciting time and when you first do it you will no doubt be highly excited and hopefully very passionate and fully behind the project. However while your enthusiasm and passion might be at breaking point, the difficult task you have ahead of you is to get…
5 Examples Of Effective & Unique Social Media Campaigns
Starting a new business has become much easier and more affordable now that advances in technology give even the smallest operations the power to reach millions of potential customers. Cloud services, for instance, provide inexpensive storage and business software solutions, while smart phone applications enable entrepreneurs to serve their customers from anywhere in the world.…
Data Implications for Marketing in 2020
As we consider the major Trends for Marketing in 2020, think, just for a moment how much the data evolution from last two decades have impacted our world. There’s no two ways about it, data has, and will have profound implications on all manner of products we’re marketing in 2020. Peter H. Diamandis and Steven Kotler…
Branding 101: How to Identify Your Target Audience
Understanding your target audience is essential in any type of business. You simply cannot expect for everyone to find your products useful. However, once you do figure out who would use your product, you can create more targeted marketing and greatly increase your sales. Whether it means considering the demographics of your audience or creating…
Tips to Make your ‘Cause Marketing’ efforts Worth it!
When it comes to new and unique promotions for your company, it’s sometimes difficult to generate ideas that won’t make you yawn with boredom. You’ve done coupons, you’ve done free gifts with purchase, and heck, you’ve even celebrated ‘National Golf Month’ with golf-themed giveaways. What’s left? How about a little cause marketing to boost not…
Great Marketing Strategies For Real Estate Agents
To become a successful real estate agent, you need to have sound marketing strategies in place. With a well thought out marketing strategy in place, it will be much easier for you to attract new clients and put homebuyers in the home of their dreams. Once you are able to help someone purchase a new…
Trends for Marketing in 2020
It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020. But the difficulty not withstanding, the future of our brands depends on it. As often as possible, we must get out of…
