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Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

How Small Businesses Can Use ‘National Days’ for Their Next Promotion

It seems like every time I check my social media accounts, one of my favorite companies is promoting a “National Day” that falls directly into their industry. 7-11 had their annual “SlurpFree Day” on May 23rd, and Dunkin’ Donuts will be celebrating “National Donut Day” on June 1st by giving away a free donut with…

Facebook Q and A at WESO

Tisha Oehmen will be speaking at the WESO meeting on September 13, 2012. Her topic will be YOUR Facebook questions! Topics likely to be covered include: the state of Social Media today what the differences are between a personal Facebook page and a business Facebook page how to manage a business Facebook page how to…

How to Avoid Being the Next Kmart – A Real Life Marketing Lesson

News recently came out that Kmart isn’t doing so hot right now. However, don’t outsiders always have the best perspective on issues like this, especially when it comes to seeing the true marketing lesson? We don’t have a dog in the fight or any care or reason not to give our unqualified honest opinion about…

Your Advertising Dollars Should Be One Coordinated Marketing Effort

During the course of everyday business, it’s easy to get caught up in buying an advertising ad here, and making a donation there, and appearing in the same publication your competitor does. But all of it tends to happen as isolated incidents and not part of an integrated, coordinated strategy. This is a costly reality…

Social Media Fragmentation

The Enemy, Social Media Fragmentation Fragmentation, whether it’s traditional media fragmentation or social media fragmentation, it is marketing enemy #1 for the small business owner. For the small business owner fragmentation means more for less. More work , more money, and reach less people. I have addressed social media fragmentation a few times but with…

Think Different! Build A Campaign

It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984 commercial, the most remembered commercials, are campaigns, not commercials. National companies and big boxes, think that way, they see the benefits of the campaign while the small…

The Year in Review

A BIG Thank You from all of us at Paradux Media for subscribing to our e-mails and for actually clicking on it… 🙂 2011 was a record breaking year for us on ‘The Pond.’ We doubled the size of our Paradux work family and increased the size of our client family. We’ve had clients that…

7 Small Business Marketing Predictions for 2012

While many things will happen in 2012 here are 7 that I think we’ll see and in some cases I really hope we’ll see. QR codes will be the “IT” thing. Which also means it will be the most “misused” item of 2012. Marketers will slap a QR code on anything and everything, if it has our…

Creating a Brand in a Tough Economic Environment

I don’t have to tell you that the economy in the last few years has been tough for a brand. We’ve all lived through it, and if you’re still in business you’ve figured out how to survive in this economic environment, it was probably a combination of intention, a little luck, and a strong brand position.…

Paradux Media Radio Spot – Put Simply

It’s very difficult to step back from your business and write a radio spot or create a television commercial; it’s why advertising agencies can be very important to your business. We found ourselves in that very conundrum this past week. It may be why you don’t see or hear advertising agencies on the air-waves. Promoting…

Political Campaign Marketing And Advertising

Political Marketing is not that much different than image marketing, after all once you throw your hat in the ring, and the die has been cast you have essentially become a product. The upcoming year in Medford and Jackson County will have some heated races and won’t be immune to the mudslinging that is taking…

Television Advertising… It’s Not What It Used To Be

Having spent nearly the last 20 years in marketing and advertising I’ve seen a lot of directional changes. I was reading an article on the new fall television season and some of the numbers were truly eye popping. What caught my attention was what was being deemed a hit. ‘New Girl ‘had just over 9 million…

Marketing From The Theory of Moderation

People are always looking for that easy diet, and similarly, small business owners are always looking for that magic marketing pill, the ONE thing they can do that will help solve all their marketing woes. For the business owners, sadly there is no magic marketing pill, bean or bullet. Aristotle had a theory on living…

Let Us Not Forget What Social Media Is About

While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be. On social media day our business page posted what…

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Twitter Rules, Let’s Not and Say We Did!

Why must we attach so many rules and expectations to what we do? Every day people seem to install new rules of how we should tweet. If we all followed the same rules and tweeted the same way how boring would that be? Isn’t the boredom from traditional media what helped create and drive us…

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Facebook ‘Likes’ Harder To Come By

Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For me a couple…

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

No Tiger Means Twitter Stream Instead of Talking Heads

photo credit: Brian J. McDermott It is the eve of the US open. As a society we seem to have a fascination with knocking people off of their pedestal, gawking at a car accident, seeing a train wreck, which is exactly what the US Open tends to do. Men who make the game look so easy…

Cause Marketing for Brands

How many times has a news story broken that reveals a profound injustice? Too often I’d argue. If you’re not an Auburn fan (or you don’t know one) you may not have heard about the poisoning of the trees at Toomer’s Corner by someone claiming to be an Alabama Fan. These trees were more than a…

Not on Facebook? 5 Reasons You Need to Be!

I’ve spent a lot of time talking with business owners this week about why their business and brand should participate on Facebook. Everyday more businesses are creating their Facebook page and jumping into social media. But for those of you still debating whether or not to jump into the fray let me give you a…

web design, website design, social media management, social media marketing, SEO, internet marketing, medford, grants pass, Oregon, advertising agency

Local Newspaper vs Social Media

Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about. For…