Why Business Pages Lose Facebook Likes and Followers
Watching your audience count drop overnight can be discouraging for any business owner. Whether you are tracking Facebook Likes or Followers, seeing those numbers decline often triggers panic. However, this...
You, Me And Brand Perception: The Truth
Let's face it—what you see isn't always what you get. Case in point: remember the internet sensation "the dress?" You may have had to be in the desert—without any electricity—to...
Blogging Every Week: The Secret to Scalable Momentum
We understand the immediate reaction from most business owners when we suggest a consistent content schedule: "How can I possibly find the time for blogging every week?" Your to-do list...
Why Blog?
Blogging can mean a variety of things to a variety of people for a range of reasons. Blogging is not just meant for business people, but also for ordinary people...
10 Quotes on Branding to Inspire Your Strategy
Let’s face it: branding is hard work. It requires discipline, consistency, and the courage to stand for something specific in a crowded marketplace. In our experience, even the most seasoned...
Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line
In our experience, the allure of a sudden influx of customers is hard to ignore. For years, daily deal websites promised to "get your ducks in a row" by delivering...
3 Simple Branding Strategies that Work
Let's face it — brands and branding strategies are the holy grail of marketing. They are what all marketing and advertising professionals are striving for. But too often, branding strategies...
Social Media Marketing Needs More Social and Less Marketing
For many, the marketing aspect of social media often takes precedence over its social nature. However, it’s crucial not to overlook the needs and expectations of your customers. So, why...
Is Your Marketing Strategy Skating on Thin Ice?
Most entrepreneurs start their journey fueled by passion, a vision for freedom, and the drive to build something meaningful. You didn't launch your business to spend your weekends fighting malware...
Paradux Media Group Recognized with 2015 Oregon Excellence Award
Paradux Media Group was recognized with the 2015 Oregon Excellence Award by the U.S. Commerce & Trade Research Institute (USCTRI), an organization that evaluates businesses across industries for demonstrated success,...
Branding with Pens
Let's talk for a minute about branded pens. You know the pens I'm talking about...your favorite pen from a local business. The one that writes just right. The one that everyone...
5 Ideas to Fire Up Your Blog
Writing a blog in today's landscape can be challenging. The space is crowded, and with so many people creating content, blogs have become commonplace. However, this doesn't mean you should...
Brand Camp!
We've spent a lot of time over the last few weeks conducting Brand Camps with a client that is getting ready to roll out a new brand. A Brand Camp...
Social Media Newsjacking – The Next Level of Brand Marketing?
The term "newsjacking" may suggest the idea of hijacking the news, but in reality, it can significantly enhance your search engine optimization strategy by moving it beyond the confines of...
Spring Cleaning for Your Website: Dusting Off Your Digital Presence
While the weather outside might still hold a lingering chill, there is something about the first glimpse of blue sky that triggers the urge to organize. In our experience, we...
Branding Your Business in 5 Steps
Are you considering branding your business but concerned it might be challenging or overwhelming? Rest assured, it doesn’t have to be. In fact, you can establish a world-class brand with...
Facebook’s Pay To Play Model: It’s Time For Businesses To Re-Invest
Anyone who has managed a Facebook business page has seen the organic reach dwindle. In fact, you don’t even have to be a business page admin to have seen this...
3 Easy Ways to Dip Your Toe into Social Media Waters
Social media has transformed how businesses interact with their customers, build brand awareness, and generate sales. Whether you're a small business owner or managing marketing for a larger enterprise, leveraging...
