How to make your brand more ” Pinterest -ing “
Are you looking for tips to make your brand strategy more interesting? Then, using Pinterest is the answer. If your business is benefitting from Pinterest, you might want to consider...
The Prevalence of Fraud and Spam Targeting Businesses
Fraud and spam targeting businesses have become alarmingly prevalent, particularly in the realm of marketing expenses. From fake invoices for domain renewals to deceptive advertising scams, these schemes exploit the...
Creating Likeability in Your Brand
If I've said it once, I've said it at least 1,000 times -- people do business with brands they LIKE. And the truth is, it's more than just something I...
4 Small Business Marketing Trends for 2015
Marketing for your small business needs to be done as carefully and affordably as possible. Because of the increase in technology, it is much easier for small businesses to invest...
The One Marketing Strategy for 2026: Building Scalable Momentum Through Community
The marketing landscape moves faster than a duck on a June bug. If you are still relying on the "set it and forget it" digital tactics of a decade ago,...
10 Marketing Habits Killing Your Budget
When it comes to marketing, it's pretty easy to make a mistake. You can use endless marketing strategies, but not all are good. The bad ones really kill your budget....
5 Trends Your Marketing Team Should Budget For In 2015
Choosing the best ways to market your product or service isn’t always easy. A company needs to stay ahead of current marketing trends if they want to see a successful...
How to Get Your Finance and Marketing Executives on the Same Page
Being on the same page is still a popular idiom used today, even though we’re turning less actual paper pages in our digital age. With all of today’s modern technology...
6 Crucial Tactics for Small Business Success in 2015
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last years. If you haven't changed your marketing tactics...
How to Master Brand Choreography in Today’s Rapidly Evolving Market Landscape
Every business today should have some kind of integrated marketing communications system, but planning and executing an effective strategy can be difficult -- though it's necessary in order to gain...
Paradux Media Group Introduces Strategy Toolkit to Support 2015 Business Planning
As the year draws to a close, Paradux Media Group traditionally turns its attention toward strategic planning conversations with clients. The transition into a new year presents an important opportunity...
How Google Ads Has Changed: What You Need to Know
Five years ago, success with Google Ads often meant building tight ad groups of exact and phrase match keywords, testing a handful of expanded text ads, and manually riding bids...
Paradux Media Group Presents “Maximizing Social Media” at Rogue Valley Business Resource Fair
Paradux Media Group participated as featured speakers at the Rogue Valley Business Resource Fair in Medford, Oregon, presenting a session titled “Maximizing Social Media.” The event, hosted by Southern Oregon...
Are You Pre-qualifying Leads in Your Sales Process?
Lead qualification is one of the most crucial steps in any successful sales process. This ensures that your sales team is focused on prospects most likely to convert, increasing your...
How a Business Coach Helps You Maintain a Strategy Focus
Remember the lyric, "If you don't know where you're going, any road will take you there." from the George Harrison song "Any Road"? Well, it's especially true in business. But...
Don’t Skimp on Good HR Help for Your Small Business
Running a small business comes with many challenges, and one of the most important yet complex aspects is managing human resources (HR). HR requires specialized knowledge and constant attention, from...
Turning Leads into Clients
Few things are more frustrating for a business owner than a pipeline full of names that never move toward a "yes." Operating in uncertainty about your conversion rate is a...
