Paradux Media Group Presents “Maximizing Social Media” at Rogue Valley Business Resource Fair

Paradux Media Group participated as featured speakers at the Rogue Valley Business Resource Fair in Medford, Oregon, presenting a session titled “Maximizing Social Media.” The event, hosted by Southern Oregon University, continues to serve as a valuable educational resource for small business owners, startups, and aspiring entrepreneurs throughout the region.

The Rogue Valley Business Resource Fair brings together local professionals, educators, and service organizations to provide guidance on topics critical to business development. Information booths and breakout sessions cover a wide range of subjects, including finance, marketing, technology, operations, and business planning.

During their presentation, Paradux Media Group co-founders Tisha Oehmen and Mike Frey addressed common questions business owners face when navigating social media and digital communication. The session focused on how social platforms and email marketing can be used intentionally to support business goals, rather than as disconnected or time-consuming activities.

Topics discussed included understanding which social platforms are most relevant for different types of businesses, how to approach content in a way that supports long-term brand development, and how digital communication can complement other marketing efforts. The session also addressed the importance of consistency, clarity, and audience alignment when using social media as a business tool.

This marked the fifth consecutive year Paradux Media Group was invited to present at the Business Resource Fair, reflecting the continued interest among local business owners in practical, experience-based guidance around marketing and communication strategies.

The Rogue Valley Business Resource Fair remains a popular event for individuals at various stages of business ownership, offering access to expert insights, free consultations, and educational sessions designed to support sustainable growth. Paradux Media Group values opportunities to contribute to community-focused events that help business owners make informed decisions about their marketing and operations.

Additional information about the Rogue Valley Business Resource Fair and future sessions can be found through Southern Oregon University and Rogue Community College event listings.