Approaches to Brand Architecture
Let's talk for a few minutes about brand and brand architecture. Brand, as we know, refers to all the externally and internally focused language, position, and imagery for a given...
How to Get Published on the Trophy Blogs
You are looking for ways to ramp up your influence online and you know that guest blogging is one sure way to get there. Not just writing for any blog...
Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress
Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping...
What is a Brand Book?
What is a Brand Book? Why do I need a Brand Book? What goes into a Brand Book? All of these are legitimate questions that many marketers struggle with. At...
Beyond the Pond Blog Named One of 25 Excellent Blogs on Local Search & SEO
UpCity Daily Tips Paradux Media Group announced that Beyond the Pond, the blog authored by co-owner Mike Frey, was named one of 25 Excellent Blogs on...
The Effectiveness of Promotional Products
As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller...
A Declaration of Passion
I have talked a lot throughout this blog about the power of a manifesto, why they are important, and how to draft them. However, I was talking with a client this...
Best On-Page SEO Advice for Beginners
Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO...
How a Creative Ad Agency Can Save You Time and Money
I don't think that there is anyone in business today that isn't interested in saving both time and money. Yet many small business and mid-sized businesses miss one of the single...
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message...
Local Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and...
The Social Traveler – The Importance of Online Reviews For Small Business
Summer is right around the corner, what that means for a lot of cities, towns and communities is tourists coming through town. Some will stop for a meal, some for...
Avoiding Brand Name Confusion
Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to...
Marketing Budget Template
It is imperative that a business proactively set a marketing budget for their business. The reason is simple, if you don't set a budget and make a plan, you will...
How to Make “In Your Face Ads”
There are many things you need to know when creating TV ads. It’s not just about getting the consumer’s attention to buy your product; you also need to make sure...
Ways to Make Yourself a Trusted Online Authority Through Writing and Content Production
Whether you’re writing and producing content for commercial online consumption so as to make money from it directly or so as to utilize it to become known and trusted so...
5 Ways to Know it’s Time to Change Your Brand Logo
A brand logo is often one of the most overlooked and neglected element for a brand. When they exist (and let's be honest -- they often don't) they are often...
