Effective Branding – Creating Compelling Product Identity
A product does not succeed well without a strong brand. A brand acts like an identity for your product, which customers may find either attractive or ineffective. Making sure you...
Digital Signage – Visual communication at its best!!
Digital Signage is an important part of the communication medium. Well written content transforms digital signage from mere displays to a dynamic communications medium with an ability to inform, inspire...
The Power of the Brand Narrative in the Brand Book
A brand narrative has considerable power as a brand-building strategy for aligning stakeholders and creating consistent messaging. In my experience, a good brand narrative is the superior force multiplier -...
Four Time Management Tips for Bloggers
Whether you work at home full time or you are just a part time blogger, you have probably experienced times where you have become overwhelmed by everything that needs to...
Strategic Marketing Vision
Marketing is one of those tricky fields. It bridges the gap between strategy and execution. It's equally at home either in the Boardroom as an outgrowth of strategy, as it...
Entrepreneurialism and Launching Your New Business
Entrepreneurialism is a state mind or what you put in your mind when you are considering launching a new business. Hundreds of thousands of Americans start new businesses every year...
5 Things You Must Do as a Brand Manager
Being a Brand Manager in today's world isn't easy. But it's one of the most important jobs that exists in the Marketing Department -- if not the Company. The reason...
Essential Communication Tools for Small Businesses to Build Scalable Momentum
Small businesses are the undisputed backbone of the U.S. economy, accounting for nearly 80% of all new job creation. In our experience, the transition from a "scrappy startup" to a...
Paradux Media Group Introduces Expanded Lineup of Traditional and Internet Marketing Services
Paradux Media Group announced an expanded lineup of traditional and internet marketing services, broadening its ability to support clients with integrated advertising and communication strategies. The expansion reflected the agency’s...
Boosting Brands through Friends and Followers
Branding can make or break your business. It’s all about earning the trust of your customers and building a good name for your enterprise. Naturally, no one would spend a...
Tisha Oehmen Named to January 2013 Top 100 Branding Experts to Follow on Twitter
Paradux Media Group announced that co-founder Tisha Oehmen was named to the January 2013 Top 100 Branding Experts to Follow on Twitter list, compiled by Evan Carmichael. Oehmen was ranked...
A Look Back at 2012 — And Looking Ahead from the Pond
Happy New Year! As we look back on 2012, we want to start by thanking everyone who joined us here on “the Pond.” Through blog posts, guest contributions, and shared...
Old Time Communications for a Digital Age
The digital age has changed the way that we communicate, bringing smart phones and tablets to the forefront and pushing print publications to the back and eventually to certain extinction....
Mike Frey, President of the Eagle Point & Upper Rogue Chamber of Commerce
Mike Frey, Chief Visionary Officer, Paradux Media Group & President of the Eagle Point & the Upper Rogue Chamber of Commerce Paradux Media Group co-founder and...
Using Public Relations as a Marketing Tool to Strengthen Your Brand
Public relations (PR) and marketing often overlap in business, yet they serve distinct purposes. Marketing focuses on promoting products and persuading consumers to make a purchase. On the other hand,...
Vehicle Signage: Low Cost Marketing with a Large Audience
Marketing Savvy With all the cries about 'advertising space' and 'copy' and 'design', businesses have to hit the savvy button when it comes to marketing. There isn't much that doesn't...
