Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.

About Paradux Media Group

We’re a creative marketing agency that believes in doing things the human way.

From our office on Main Street in Eagle Point, Oregon, we’ve spent over 18 years helping real businesses connect with real people—through smart strategy, compelling design, and campaigns built on trust, not templates.

We don’t do cookie-cutter.

Every brand we work with is different, and we like it that way. Whether you need a website, a campaign, or just a clearer path forward, we’re here to help—with honest insight and hands-on support.

Book a complimentary consultation → or just give us a quack—we’d love to hear your story.

PerparingforGoogleAds

Preparing for Google Ads: What Every Business Should Do Before Launching a Campaign

By Angela Peacor | July 6, 2026
Preparing for Google Ads is one of the most important steps a business can take before investing in digital advertising. Many companies focus on selecting a budget and launching campaigns...
Marketing Measurement & Analytics | Online Advertising
Simole

Explain Digital Marketing – In Simple Terms for Beginners

By Angela Peacor | February 16, 2026
If you’re a new business owner, you’ve probably heard people say things like, “You need digital marketing,” or “You should be running ads,” or “Your business needs SEO.” And while...
Business Startup | Marketing Strategy
OFccy

Using Google Ads in 2025 to Boost Your SEO Strategy

By Paradux Media Group | August 4, 2025
Business owners have many digital marketing options, most of which share a common thread of increasing online visibility by strengthening SEO. However, while SEO is a long game that takes...
Online Advertising | Search Engine Visibility
Organic Search vs. PPC

Organic Search vs. PPC: Striking the Right Balance

By Angela Peacor | July 22, 2024
In the past few decades, the internet has undergone a seismic shift in how users interact with content and how businesses engage with potential customers. From the early days of...
Marketing Planning & Budgeting | Online Advertising
Google Ads for Businesses

The Power of Google Ads for Businesses

By Angela Peacor | October 16, 2023
Modern technology is both a blessing and a curse for business management. On the positive, the internet makes it possible to market your business, convert customers, and achieve sales worldwide....
Online Advertising
how to improve your google adwords roi

How to Improve Your Google AdWords ROI

By Paradux Media Group | July 30, 2018
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google's long-running...
Marketing Measurement & Analytics | Online Advertising
Why Use Facebook Advertising

Why Use Facebook Advertising? (Infographic)

By Mike Frey | June 24, 2018
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a...
| Online Advertising
online marketing stategy image

Making the Most Out of Your Online Advertising Budget

By Paradux Media Group | December 5, 2017
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure....
Marketing Measurement & Analytics | Online Advertising
long-tail-search

What Is Long Tail Search And Why You Should Focus On It

By Paradux Media Group | October 27, 2016
The phrase "Long Tail Search" is meant to be a visual description of the graph that represents keyword searches. Some compare it to a dragon. The head of the dragon...
Online Advertising | Search Engine Visibility
HowtoBuild

How to Build a High-Performance PPC Marketing Campaign

By Paradux Media Group | October 8, 2015
Waiting for organic growth is essential, but sometimes your business needs an immediate catalyst. PPC marketing provides that spark. Whether you call it pay-per-click, cost-per-click, or performance marketing, this medium...
Marketing Measurement & Analytics | Online Advertising
Crucial Tactics

6 Crucial Tactics for Small Business Success in 2015

By Tisha Oehmen | November 5, 2014
Ready to make 2015 the best year for your business? No question, marketing your small business has fundamentally changed in the last  years. If you haven't changed your marketing tactics...
Business Growth Strategy | Marketing Strategy
googleads

How Google Ads Has Changed: What You Need to Know

By Angela Peacor | October 22, 2014
Five years ago, success with Google Ads often meant building tight ad groups of exact and phrase match keywords, testing a handful of expanded text ads, and manually riding bids...
Online Advertising
online marketing

Online Marketing Help Doesn’t Have to be Hard

By Paradux Media Group | August 27, 2014
Online marketing technology is a must-have for businesses of all sizes. Whether you're running a small shop, managing a growing startup, or leading an established company, having a strong online...
Business Technology | Marketing Strategy
beyond-the-pond-featured

Google AdWords For The Small Business Owner

By Mike Frey | May 31, 2012
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should.  Google AdWords can be an effective marketing tool if used...
Online Advertising | Search Engine Visibility