What Makes for Good Web Development?
Don’t just ask us. Ask Google, the search engine 66% of Americans prefer. They say a good web development has to be impressively easy to use and attract traffic to the website. That’s it, right? Wrong. Remember you’re competing with...
Strategies for Handling Bad Press
Despite your best efforts, your brand will occasionally be maligned by well-intentioned (or otherwise) individuals and brands. Sometimes it will occur because you failed to execute something as well as you could, sometimes it will be because you're the brand...
Presentation to Women’s Entrepreneur Network in Medford
Tisha Oehmen will be making a presentation on how to grow your business using social media at the Women's Entrepreneur Network's meeting on March 29.
Cause Marketing for Brands
How many times has a news story broken that reveals a profound injustice? Too often I'd argue. If you're not an Auburn fan (or you don't know one) you may not have heard about the poisoning of the trees at Toomer's...
What’s Your Logo Saying About Your Brand?
Logo. Your brand needs one. It represents your company, it communicates the subtext of your brand in one nice, neat, package. Ada Stoy defines a logo by saying ,"A logo is not just a piece of graphics - it is...
Branding Lessons from Trees
Although as marketers, we tend to talk about brands in never-changing absolutes - the reality is that brands evolve. They adapt. They grow. Their roots spread deeper and their ideals reach ever-higher reaching for loftier and more audacious goals - not...
Finally A Birdie For The PGA With Social Media
For 13 years the PGA Tour was a bit like the Facebook of sports. Not because they were innovative or cutting edge hell they wouldn’t even allow you to enter with your cell phone to one of their events, no...
Local Newspaper vs Social Media
photo credit: katerha Well that just wouldn't be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series...
KTVL – Business Owners Learn Twitter and Facebook
Tweeting does sometimes bring the press! Thanks KTVL for the article! Business Owners learn Twitter and Facebook MEDFORD, Ore. -- Retweets, trending topics, friends and followers, local business people learned how to harness the power of social media in Medford...
Social Media for Business Workshop
Hold onto your hat, Paradux Media Group is offering a Social Media for Business Workshop in the Medford area! If you think your company might benefit from being on Facebook, Twitter, or having a Blog – then this is the class...
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars...
Radio vs Social Media
photo credit: © Photography By CalvinCropley
Talking to No One
photo credit: © Photography By CalvinCropley
3 Must-Not-Miss Components for a Non-Profit Brand
Soliciting donations is hard work for any non-profit and it's often made all the harder because the non-profit has not laid the appropriate groundwork in creating their brand image. This oversight usually ends up costing them donations in the long...
Can We Teach an Old Media New Tricks?
photo credit: thedoctorpod It seems that traditional media has learned a little over the past 15 years with the announcement that The Washington Post Company has officially launched its full-service Facebook marketing and advertising agency SocialCode....
Meet Your Customers Where They Spend Their Free Time
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses - you would have the ability think creatively about where your messages could intercept them. [caption...