Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them.
-
- The regional section in the Horse Fancier’s magazine?
- Sponsoring a show?
- Partnering with the local grange on an event?
- Sponsoring a junior jumping show?
- Have a Tradeshow booth at one of the local shows?
All of these represent viable options and locations that you could intercept your customer if you knew they were into horses. This knowledge is important because being able to find places and spaces like the ones above are going to be more targeted than advertising in the local newspaper. The beauty of better targeting is that you can reach horse enthusiasts with a better message, for less money. And, because your message is more appropriate to the horse enthusiast, the odds are better that they will respond to your message positively and begin or increase the frequency with which they do business in your shop.
This doesn’t just work for horse enthusiasts though, it works for every niche market. Local food enthusiasts, women beer drinkers, those that are environmentally conscious but not willing to give up luxury, people interested in achieving optimal health from the inside out, individuals seeking peace and mindfulness, Facebook snobs, and those that recognize that aging is not an option, but optimal aging is.
These days, the more tightly you can define an aspect of your target market, the more you are able to find the places and spaces that like-minded people hang out, and the more you can target your message to resonate with those people. Varying your message slightly from target market to target market increase your effectiveness in converting the sale.
See how closely you can define the different aspects of your target market and then consider all the different places you can intercept those audience members. Your marketing budget and conversion rates will thank you for it.
- Published: January 21, 2011
- Author: Tisha Oehmen
- Blog: Finding Brand Blog
- Category:
- Tags: Advertising, audience, budget, Community Involvement, customer, customers, Facebook, frequency, local news, marketing, marketing budget, marketing plan, Media Buying, Public Relations, Social media, target market, tradeshow
- Comments:
Quacktastic Reviews:
“The team at Paradux was wonderful to work with. Their expertise, assistance, grace, and personality were such a joy in our partnership on a video…
Always willing to work with us on our (sometimes very specific) marketing needs.
Tisha and Paradux have really taken charge of all our marketing efforts!! Not only is she heading up the creation of our website and preparing…
Excellent team to work with! Mike and Tisha are fantastic at coming up with new ideas while staying true to my companies vision, values, and…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
Operating a restaurant and bar is hard enough. It demands wearing many hats. Promotions and marketing is not one of them any longer since we…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
Can not recommend this team enough. What started as a one-time website re-design has evolved into Paradux handling the vast majority of our marketing. Business…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
We would not be able to run as smoothing, quickly, or efficiently if it was not for Paradux Media Group. Tisha and team is hands…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
Recently, I had the opportunity to work with Paradux Media on a website build, and I just couldn’t have been happier with the process and…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
Mike and his team are well known within the region and marketing community as an insightful industry leader. If you are looking for a Marketing…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
Paradux Media is a very professional group, and they know what they’re doing. Whether they are placing buys for clients, or producing high-quality TV spots,…
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
![](https://b3278644.smushcdn.com/3278644/wp-content/uploads/2024/02/Google-My-Business-250x250.png?lossy=2&strip=1&webp=1)
The photo featured here is posted without the permission of the person it was taken of. Please discontinue it’s use. Thank you.
Apologies Ashley, it was available for commercial use on Flickr. I’ve changed the photo as you requested.