Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
All in the Circle of Likeability
We are often asked about our philosophy regarding marketing and buying media. In general is, “it all works if used properly and all fails if used improperly.” While the message and brand must remain on point, how people use and consume each media is different. How to best engage with individuals changes from media to…
Meet Your Customers Where They Spend Their Free Time
Image the power of knowing exactly what your customers like to do in their free time. If you knew that they generally owned horses – you would have the ability think creatively about where your messages could intercept them. The regional section in the Horse Fancier’s magazine? Sponsoring a show? Partnering with the local grange…
Just Because it's a "Deal" You Shouldn't Always Buy
From time to time, we all get an amazing “deal” that comes across our desk from the media. And it’s tempting to throw $300-$500 dollars at something that we’re getting for 75% off or even 50% off. But in those moments, it’s critical that you remember what your strategy is, and why you pursue it.…
Syncing up Your Messages
I’ve sat in a lot of rooms lately with small business owners and discussed the imperative nature of syncing all their outbound messages together. And while it sounds good, it’s very often not something happens with great regularity. But doing so will help you to maximize your brand message and get the highest levels of…
Using and Buying Media Wisely
This seems like a good time, before we get fully into planning season, to talk about the best uses of media. I touched on this briefly in my recent post the Intersection of Planning and Improvisation. But this is really a topic that deserves a full post before annual plans are laid for 2011. The first thing…
Keeping Media Buying Simple
For most small business owners dealing with media buying is like dealing with an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to getting the most out of your media buy. AQH, GRP’s CPM, CPP and that was before web banners, unique…