Brand smart — that’s what we’re all trying to do right? Create an amazing brand, while spending less money, and getting amazing results. Sounds daunting? Nothing to worry about. You’ve got everything you need to Brand Smart already at your fingertips. And just to help out and make it a little easier, I’ve complied the top six factors to Brand Smart here for you, all in one place, ready for you to implement.
Brand Smart Factor #1
Know your brand. Understanding your brand’s personality is so important when it comes to branding smart. When you know what your brand’s personality is, you know what opportunities work, and which don’t. Unsure about your brand’s personality? Check out this post.
Brand Smart Factor #2
Get really, really focused. 99% of branding is about NOT doing things. Know what your brand stands for and guard it relentlessly. One thing, your brand can only successfully stand for just one thing. Read this post for more information.
Brand Smart Factor #3
Use a Marketing Calendar – I can guarantee, you’re going to miss opportunities to spread the word about your business unless you’re using a Marketing Calendar. Need to learn more about Marketing Calendars? Learn more here.
Brand Smart Factor #4
Identifying your target market is critical to branding smart. When you know who your target audience is you can make sure that your efforts are all focused on your most likely potential customers. You may want to check out this post to learn more about target audiences.
Brand Smart Factor #5
How’s your competitive landscape? Know what your competition is doing? If you don’t, first read this post, then spend some time figuring it out. You can’t Brand Smart unless you know how you fit into your marketplace.
Brand Smart Factor #6
Layers — lots and lots of layers. When you use similar marketing collateral across multiple channels, you enhance the memorability of all the channel messages, as well as your brand overall. Being diligent about layers will help you brand smart. Check this post for more information on layering.
- Updated: September 23, 2024Originally Published: July 9, 2012
- Author: Tisha Oehmen
- Blog: Finding Brand Blog
- Category: Branding Insights, Website Design and Management Insights
- Tags: Branding, Content marketing, Marketing and Advertising, WordPress, brand, brand position, marketing, target audience, target market
- Comments:
Tisha Oehmen
Tisha Oehmen is a professional brand strategist and a leader in the branding field. She has been named a member of the Global Guru’s Top 30 Brand Gurus. She is also the co-founder of Oregon-based Paradux Media Group and the best-selling author of the book, Finding Brand: The Brand Book Tutorial.
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Hi Tisha,
These tips are really great. Headlines must be eye catching that attract readers to visit your website or blog.
As similarly again i’ll take your side. In such looking good creative..I love your blog. Great insights, content and inspiration.
Thanks so much for leaving a comment! I’m so glad you find the blog useful.
Thanks for your kind words and for stopping by Raj. If you want to be sure to catch all our posts, you can subscribe to automatically receive the latest posts in your inbox.
This is an awesome article as so true. If one is going to have an online presence, with their company, having the right headline has to attract the audience you seek. Just as important as the headline is the website design. If the website design is not appealing, a potential buyer might leave.
Thank you for this article. Cheers.
Adam, you’re right — it all has to be appealing to the target audience, or none of it works. Thanks for reminding us all!