Ducking In

“Ducking In” is a collection of posts from guest bloggers who “Duck In” to share their wisdom, perspective, and ideas. Topics include marketing, advertising, branding, social media, web design, or SEO.

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Alicia Keys image by VersusLiveQuizShow via Flickr.

Celebrity Product Endorsements: Why They Succeed When Others Fall Flat

LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times… Read More

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5 Reasons Your Business Needs To Be Using Google+ For Content Marketing

Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any… Read More

launching a new business

Launching a New Business: Unique Ways to Announce Your New Venture

After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That’s easier said than done. Is print advertising worth the money? Will online advertising bring in enough local customers? With seemingly endless… Read More

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Why You Should Outsource Your B-to-B Marketing Efforts

For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for… Read More

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The Four Main Types of Web Hosting

In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that thrives and one that flounders. But before a business throws that new and sleek website… Read More

social media giveaways

Social Media Giveaways: 10 Ideas for the Best Social Promotions

Social media giveaways remain one of the best ways to capture customer attention and increase engagement – particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little stale or not bringing in the response you want, use these ideas for maximum impact!… Read More

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5 Signs Your Business Needs an Answering Service

Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or a lasting bad first impression. Many small businesses start out by addressing all customer calls and concerns themselves, but overtime this may become too much… Read More

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4 Ways to Avoid Writer’s Block

When you write for a living, whether for your own blog or for someone else’s, it is expected that you are going to have writer’s block from time to time. Don’t let writer’s block get the best of you. These four tips will help you avoid writer’s block before it even strikes. Keep a Notebook… Read More

Photo Credit: swsalestalk.com

How to Accept Guest Posts for SEO Without Losing Your Vision

The vision that you have for your company, including your website and your blog, will change over time as things develop (both internally as well as in the industry). However, it’s important that you are the one growing and modifying your business in a way that you see fit. Allowing writers to guest post on… Read More

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6 Buttons to Push to Make Your Online Writing Spread like Wildfire

Successful marketer and author Mark Hughes says that for your online content get you read as much as you need it to be read in order for you to become well-known and profitable, you need to push people’s buttons. Some people recoil from that, saying that that is “manipulative”. Well, if your writing and communication… Read More

Photo by Flickr user Rosaura Ochoa

Tips for Personal Branding in the Digital Era

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand instead of a career. That starts… Read More

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Miraculous Moms Want Ravishing Roses

A special edition of Ducking In this week, in honor of MOM. How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you? Thanks to FTD.com for sharing this Mother’s Day infographic.