Ducking In

“Ducking In” is a collection of posts from guest bloggers who “Duck In” to share their wisdom, perspective, and ideas. Topics include marketing, advertising, branding, social media, web design, or SEO.

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we were wondering

Why Digital Marketing Will Triumph Against Traditional Marketing

Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence…. Read More

<span class="license">License: Creative Commons</span> <span class="source"><a href="http://www.flickr.com/photos/billrice/8413661519/" target="_blank">image source</a></span>

How To Find A Good Production Company

If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs.Here are some top tips to… Read More

social-media-marketing

Social media marketing trends for 2013

Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now… Read More

we were wondering

How to Manage Social Media Accounts with a Multilingual Audience

Doing social media right is a challenge as it is: understanding your audience, speaking to your audience in an authentic and compelling way within the restrictions of a 140 characters or battling EdgeRank, and a host of other considerations that take time and effort to get right. Now, imagine that while some of your audience… Read More

we were wondering

Pro Tips for Launching an E-Commerce Site

Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier to entry is much lower, there are still many challenges. Here are just a few… Read More

we were wondering

Staying Up-To-Date With SEO Evolution

Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by… Read More

we were wondering

The Digital Brand As A Persona

When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,… Read More

we were wondering

IT Security: Disaster Plans for Businesses (for CEOS and Managers)

Business News Daily recently reported that each year, thirty percent of all servers will fail due to unpredictable events such as natural disasters or system outages. Down time due to information technology failure costs businesses over $26 billion and 127 million hours of work-time each year, and additionally, results in a 29 percent revenue loss. Cloud… Read More

we were wondering

Top 10 Tips On Making Effective Online Advertising Banners

Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40 percent until 2015. And within the next 2 years, online advertisement could soon dominate all other kinds of promotion. But, because of this not anymore… Read More

we were wondering

How to Carry Your Brand Over to Your Communication Tools

People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to… Read More

we were wondering

Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!

500 million people can’t be wrong! That’s the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on You Tube, as a business owner, you need to be too! It’s very simple to join, create your own channel, and set up a constant… Read More

iacquire_blog

Content Strategy & The Case to Focus on Your Business Blog

The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social media platforms. These resource-rich information centers give consumers added value and help businesses establish their brands. A report for the University of Massachusetts at Dartmouth… Read More