Ducking In

“Ducking In” is a collection of posts from guest bloggers who “Duck In” to share their wisdom, perspective, and ideas. Topics include marketing, advertising, branding, social media, web design, or SEO.

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The Four Main Types of Web Hosting

In this day and age, a business without a website stands about as much chance of success as does an aspiring pilot with a fear of flying. Indeed, an effective web presence can mean the difference between an organization that thrives and one that flounders. But before a business throws that new and sleek website… Read More

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Social Media Giveaways: 10 Ideas for the Best Social Promotions

Social media giveaways remain one of the best ways to capture customer attention and increase engagement – particularly in this age of multiple social networks and growing acceptance of mobile social media. If your marketing efforts are feeling a little stale or not bringing in the response you want, use these ideas for maximum impact!… Read More

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5 Signs Your Business Needs an Answering Service

Good customer service is crucial to the success of a business. Often the interactions customers have when calling your company for the first time create either a lasting good or a lasting bad first impression. Many small businesses start out by addressing all customer calls and concerns themselves, but overtime this may become too much… Read More

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4 Ways to Avoid Writer’s Block

When you write for a living, whether for your own blog or for someone else’s, it is expected that you are going to have writer’s block from time to time. Don’t let writer’s block get the best of you. These four tips will help you avoid writer’s block before it even strikes. Keep a Notebook… Read More

Photo Credit: swsalestalk.com

How to Accept Guest Posts for SEO Without Losing Your Vision

The vision that you have for your company, including your website and your blog, will change over time as things develop (both internally as well as in the industry). However, it’s important that you are the one growing and modifying your business in a way that you see fit. Allowing writers to guest post on… Read More

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6 Buttons to Push to Make Your Online Writing Spread like Wildfire

Successful marketer and author Mark Hughes says that for your online content get you read as much as you need it to be read in order for you to become well-known and profitable, you need to push people’s buttons. Some people recoil from that, saying that that is “manipulative”. Well, if your writing and communication… Read More

Photo by Flickr user Rosaura Ochoa

Tips for Personal Branding in the Digital Era

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. Womenonbusiness.com suggests focusing on building a brand instead of a career. That starts… Read More

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Miraculous Moms Want Ravishing Roses

A special edition of Ducking In this week, in honor of MOM. How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you? Thanks to FTD.com for sharing this Mother’s Day infographic.

photo credit <a href="http://farm9.staticflickr.com/8142/7348035690_d483c5e3e0_o.jpg" target="_blank">Mikecogh</a>

Strategies for Jumpstarting Productivity — 4 Tips

Whether you’re coding websites, writing content or selling advertisement, time seems to slip away before that to-do list is kaput. With so many distractions (social media, Netflix, Reddit.com), it’s no wonder workers struggle to stay focused. A Gallup study found that employees with access to a desktop computer, paper document, mobile device and desk phone… Read More

<span class="license">License: Creative Commons</span> <span class="source"><a href="http://www.flickr.com/photos/nicholassmale/4290916603/" target="_blank">image source</a></span>

How To Track Direct Mail Results

What’s a “good” direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, “I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to measure success afterward. That’s like throwing a dart nowhere in particular and then trying to… Read More

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The 3 Lanes of a Blog Topic

Coming up with a blog topic probably isn’t that difficult since it’s almost entirely dictated by what you already know and are already familiar with. Your topic should be an area in which you have a certain level of notoriety and expertise. Thus identifying and choosing an appropriate topic is generally a pretty straightforward process…. Read More

<span class='license'>License: Creative Commons</span>&nbsp;<span class='source'><a target='_blank' href='http://www.flickr.com/photos/flowercarole/6985771311/sizes/m/in/photostream/'>image source</a>

How To Refresh Your Brand This Spring

Is your brand looking a little tired and worn out? If it is, this is the time to do something about it. Take inspiration from spring and step into a revitalised brand perception campaign. These tips and suggestions will help ensure you get the very best results. Are you a little lost at how to… Read More

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Creating the best office space, large or small

It goes without saying most of us work from home at least part of the time. Making your work place a productive space is important and there are a few little things you can do to make it so. First figure out how much of your work space is actual “work space” and how much… Read More

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3 New YouTube Changes And What They Mean For Businesses

Google has always been evolving and so is YouTube, Google’s video sharing website. Recently in December 2012, Google has made few major changes in YouTube’s layout. There are some technical changes that will help YouTube power users as well. As an internet marketer, you will be able to use YouTube better than ever with these… Read More

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How to Get Published on the Trophy Blogs

You are looking for ways to ramp up your influence online and you know that guest blogging is one sure way to get there. Not just writing for any blog mind you, rather for highly appealing, influential blogs in your niche. You know, trophy blogs. Such sites include some of the more common ones such… Read More

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Free and Easy-to-Use Animation Tools That Will Amp Up Your WordPress

Long ago in a Merry Melody land far far away, there were animators who used to slave away at their desks, drawing frame by frame pictures of dancing princesses, hopping bunnies, singing canaries and running horses. They used the zoetrope, rotoscope and even flip book techniques to bring their drawings to life. Animating was a… Read More

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The Effectiveness of Promotional Products

As technology changes, so do the ways in which people interact and gather information. Technology has always had a great impact on businesses both large and small, and those smaller organizations who don’t embrace new technological advances are often left in the dust. But even though popular tech advances, such as smartphones and cloud computing,… Read More

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Best On-Page SEO Advice for Beginners

Search engine optimization (SEO) is the process of adding targeted keywords to web text to ensure it receives a high search ranking via search engines such as Google. Indeed, SEO has been around about as long as search engines have been around. Those online marketers who don’t yet have a stake in SEO are losing… Read More

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Avoiding Brand Name Confusion

Adidas, McDonald’s, GEICO – these are just a few of the thousands of successful brand names out there, and they’re shining examples of what every businessperson wants their brand to eventually become. Looking at just these popular brand names, you spot some commonality. For instance, these brand names are unique; they’re not common names you’ll… Read More