Ducking In

“Ducking In” is a collection of posts from guest bloggers who “Duck In” to share their wisdom, perspective, and ideas. Topics include marketing, advertising, branding, social media, web design, or SEO.

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Market Research: 5 Facts Clients Need To Know

Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical… Read More

Hands holding a Mobile Marketing 3d Sphere.

If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out

Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,… Read More

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Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance… Read More

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Content Creators Shouldn’t Fear Google Penguin

Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings… Read More

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Why Digital Marketing Will Triumph Against Traditional Marketing

Why is digital marketing constantly gaining more popularity over traditional marketing? Unless you’re trying to target only local people, it is perhaps better for you to use digital marketing to promote your business. Today’s technology allows us to constantly connect to the web, which means that it will help us to increase our digital presence…. Read More

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How To Find A Good Production Company

If you are a small business owner you might want to consider making a marketing video or a promotional video to build up your brand. There are a lot of affordable options out there but you need to take some time to select the right production company for your needs.Here are some top tips to… Read More

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Social media marketing trends for 2013

Social media is changing and growing to match the trends of new technology and New social networks are being created constantly. If you think that social media is necessary for you and your business, then it is important to follow the latest trends. Here are the latest trends of social media marketing for 2013. Now… Read More

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How to Manage Social Media Accounts with a Multilingual Audience

Doing social media right is a challenge as it is: understanding your audience, speaking to your audience in an authentic and compelling way within the restrictions of a 140 characters or battling EdgeRank, and a host of other considerations that take time and effort to get right. Now, imagine that while some of your audience… Read More

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Pro Tips for Launching an E-Commerce Site

Running your own e-commerce site sounds like a dream come true, but beware: 90 percent of all online businesses will fail, according to Venture Street. This is the same failure rate as brick-and-mortar marketplaces, demonstrating that even though the barrier to entry is much lower, there are still many challenges. Here are just a few… Read More

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Staying Up-To-Date With SEO Evolution

Search Engine Optimization, or SEO, is an intrinsic piece in gaining more web-procured business. By staying up-to-date with the changes in SEO, you can keep you site visible in users’ Google, Facebook or LinkedIn searches, and avoid any negative effects of SEO by ditching the outdated technology and practices that have been deemed problematic by… Read More

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The Digital Brand As A Persona

When it comes to branding, there are a variety of ways for a company to approach their internal process. For some companies, it means identifying terms and ideas that they want associated with their organization, and crafting their marketing around those concepts. For others, it involves using imagery as the nexus of their efforts. However,… Read More

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IT Security: Disaster Plans for Businesses (for CEOS and Managers)

Business News Daily recently reported that each year, thirty percent of all servers will fail due to unpredictable events such as natural disasters or system outages. Down time due to information technology failure costs businesses over $26 billion and 127 million hours of work-time each year, and additionally, results in a 29 percent revenue loss. Cloud… Read More

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Top 10 Tips On Making Effective Online Advertising Banners

Online advertisement is speedily becoming the core advertising platform for all types of businesses. There was a study conducted that the income from online advertising will grow by about 40 percent until 2015. And within the next 2 years, online advertisement could soon dominate all other kinds of promotion. But, because of this not anymore… Read More

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How to Carry Your Brand Over to Your Communication Tools

People often think that they’re great communicators, when in truth, they’re not as skilled as they assume. Failing to listen, ignoring nonverbal signs and speaking unclearly can all create communication barriers. In writing, a couple of important communication elements are removed, which can make it even more difficult to actually say what you mean to… Read More

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Using You Tube to Drive Traffic: 500 Million People Can’t be Wrong!

500 million people can’t be wrong! That’s the number recently estimated that visit You Tube looking for videos on a given month! That means, if that many people are on You Tube, as a business owner, you need to be too! It’s very simple to join, create your own channel, and set up a constant… Read More

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Content Strategy & The Case to Focus on Your Business Blog

The modern business owner has plenty on his plate, but it might be time to add one more dish. Business blogs are the latest marketing trend gracing websites and social media platforms. These resource-rich information centers give consumers added value and help businesses establish their brands. A report for the University of Massachusetts at Dartmouth… Read More

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Celebrity Product Endorsements: Why They Succeed When Others Fall Flat

LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times… Read More

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5 Reasons Your Business Needs To Be Using Google+ For Content Marketing

Whether you work in SEO, Social or Online Marketing in general, it’s highly likely that you’ll have come across the phrase ‘content marketing’ at least once or twice in the last year. Thanks to Google’s latest algorithm updates, creating great, high quality, shareable content is now more important and essential than ever before for any… Read More

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Launching a New Business: Unique Ways to Announce Your New Venture

After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal foundation. That’s easier said than done. Is print advertising worth the money? Will online advertising bring in enough local customers? With seemingly endless… Read More

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Why You Should Outsource Your B-to-B Marketing Efforts

For many companies, it’s a smart thing to outsource their b-to-b marketing efforts. Companies of all sizes and even some who have their own internal marketing departments benefit from outsourcing to a professional marketing company to help them create and get across a dynamic message. You may ask yourself what good it might do for… Read More