Ducking In

“Ducking In” is a collection of posts from guest bloggers who “Duck In” to share their wisdom, perspective, and ideas. Topics include marketing, advertising, branding, social media, web design, or SEO.

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What To Expect From Google Hummingbird In 2014

Hummingbird seems to be increasingly drilling upwards to the fore of the SEO community and is becoming even more and more of a talking point than it was when it arrived as we see the full fallout of the update. Semantic search is changing the game and the Hummingbird algorithm is capable of using semantic… Read More

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A Marketing Professional’s Guide to Kickstarter

Marketers looking to jump start their businesses have a fiscally sound new tactic. Kickstarter.com is leading the surge in crowdfunding, which enables everyday people to support projects big and small in exchange for a predetermined incentive. If you have a great idea, Kickstarter and platforms like it offer the easiest way to raise capital without… Read More

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What Is Inbound Marketing and Why Should You Care?

What is Inbound Marketing? Inbound Marketing is a phrase that has been on the periphery of every business since the boom of the online marketplace. With 80% of Australians now with internet access, by implementing cost effective online marketing strategies, you can bring people to you in their droves. This chart shows the Breakdown of… Read More

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How To Harness The Power Of CRM Segmentation

In every small business, there’s a requirement to market the company without breaking the bank. Effective marketing means balancing the needs of your customers with the resources the business has, and leveraging all of the available data is a big part of that. From small companies to massive multinations, segmentation is a common concept in… Read More

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The Importance Of Social Media At Tradeshows

Industry specific tradeshows have always provided businesses, both large and small, with the opportunity to meet with clients face to face and establish new sales leads. However, they have been irrevocably changed following the proliferation of social media, taking them into the virtual domain as well as the physical. With companies tweeting images and posting… Read More

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The 5 Most Shared Adverts Of 2013

The viral video is one of the most powerful tools in marketing today. But getting a marketing video to go viral is exceptionally difficult. The video has to have quirky content, mass appeal and must strike a chord with millions of people. If you can come up with a clever ad that ticks all the… Read More

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Tips for Creating a Relaxing Workspace

Personalizing your workspace can positively affect creativity, workflow, quality and production. Turn your office or work station into an adaptable and quiet space by focusing on controlled lighting, personal comfort and a visually appealing design. Color Palette Choices Incorporating inspiring and soothing colors into a workspace has a positive effect on productivity and stress relief…. Read More

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Creating A Vibrant Social Media Buzz To Promote Your Dental Practice

Nowadays, it’s relatively easy to create a buzz about your business, whatever it is, with the help of the internet. If you are a dentist and you want to promote your dental practice in the most practical and effective way, you should try to use the social media buzz to attract new patients to your… Read More

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Market Research: 5 Facts Clients Need To Know

Thinking of getting into market research? Jobs aren’t easy to come by, and you’ll need to have a head start at the interview. It helps to think through your early market research projects and consider what your clients will ask of you. If you haven’t done any freelance market research work, here are five typical… Read More

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If Your Nonprofit Isn’t Marketing Through Mobile, You’re Missing Out

Are nonprofits paying attention to the mobile marketing explosion around them? There is a golden opportunity awaiting traditional nonprofits for fundraising, social sharing of campaigns, charitable impact and more. Going Mobile More than half of all Americans are carrying smartphones in their pockets, and a majority of them are using these devices to search, shop,… Read More

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Keywords: The Complex Building Blocks Of SEO

The world of search engine optimization – more commonly known by the acronym SEO – is one which is deceptively complex. SEO entails peppering your articles and product descriptions with keywords, thereby making your site more palatable to Google and other search engines. Despite the seeming simplicity of this idea, there is a delicate balance… Read More

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Content Creators Shouldn’t Fear Google Penguin

Mention the words, Google Penguin, in a room full of online entrepreneurs and it’s likely you’ll see expressions of sheer horror pass across at least half the faces. Those will be the individuals who found themselves heavily penalized when Google first introduced the new program. Many have yet to restore their websites to the ratings… Read More