Meaghan McClellan

Meaghan is the CEO of a small PR firm on the East Coast. She loves running with her dogs on the beach, sailing and reading about the tech industry.

ducks-flying
Alicia Keys image by VersusLiveQuizShow via Flickr.

Celebrity Product Endorsements: Why They Succeed When Others Fall Flat

LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times… Read More