Meaghan McClellan

Meaghan is the CEO of a small PR firm on the East Coast. She loves running with her dogs on the beach, sailing and reading about the tech industry.

Alicia Keys image by VersusLiveQuizShow via Flickr.

Celebrity Product Endorsements: Why They Succeed When Others Fall Flat

LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It might be the last person you would have guessed to endorse the product, and sometimes the incongruity fails miserably. But what about those few times… Read More