Meaghan is the CEO of a small PR firm on the East Coast. She loves running with her dogs on the beach, sailing and reading about the tech industry.

Celebrity

Celebrity Product Endorsements: Why They Succeed When Others Fall Flat

By Meaghan McClellan | July 25, 2013
LeBron for Nike, Hayden Panettiere for Neutrogena, and Jennifer Hudson for Weight Watchers are all obvious celebrity endorsement choices, but some come as a bit more of a surprise. It...
Brand Strategy