Katie McCaskey is a freelance journalist and writer on holiday news, trends and tips. Katie is also a small business owner in Staunton, VA, marketing professional and author for over 10 years.

How To Track Direct Mail Results

What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for such details, only to flounder about in an attempt to...
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