Katie McCaskey is a freelance journalist and writer on holiday news, trends and tips. Katie is also a small business owner in Staunton, VA, marketing professional and author for over 10 years.

How To Track Direct Mail Results

By Katie McCaskey | May 2, 2013
What's a "good" direct mail response? The one that reaches your stated objectives. As Steve Cuno writes at Deliver magazine, "I have seen companies launch costly campaigns without regard for...
Marketing Measurement & Analytics | Print & Offline Marketing