Is Radio Advertising Right For My Business?
There was a time when it seemed like traditional media, such as television and radio advertising were on their way out as far as marketing was concerned. Everyone saw the advantages of digital media and quickly hopped on the bandwagon....
Paradux Media Group Wins Five Telly Awards for Video Excellence
Paradux Media Group was recognized with five Telly Awards at the 39th Annual Telly Awards, honoring the agency’s work across multiple video categories for projects produced in partnership with Jackson County Fire District #3, the Holly Theatre, and The Human...
Content is King
In today's world, many business owners are becoming cognizant of the fact that effective internet marketing services can help their companies remain on track to perpetual growth. However, many of these corporate leaders possess little knowledge regarding which steps should...
Your business isn’t too small to hire an advertising agency
A successful small business has two essential elements to it. One, the core service or the product. Two, marketing and advertising. A mediocre product or service with great advertising will always outsell a great product with mediocre advertising. Time and...
Why Your Business Should Hire an Agency as Your Social Media Manager
When you're a business owner, it's in your best interest to make sure the company thrives. A substantial part of a business' success relies on its relevancy. If a company's not useful or keeping up with the times, it's bound...
How to Create a Compelling Email Campaign
It's never a good idea to spam the subscribers or customers that you have on your email marketing list. However, you do want to stay in contact with them so that your business stays on their radar. How can you...
Defining Your Demographics and Target Audience
If you are new to the world of online marketing or just can't seem to find that sweet spot that drives engagement that leads to conversions, it's time to pay attention. Too often, we neglect to understand just how constant...
Connecting Your Brand With Social Media Advertising
Connecting a brand with a well-received online presence is not a task that is easily achievable overnight. Knowing how to properly and effectively connect with your brand when considering social media advertising is essential to maximize your online reach and...
How to Create an Effective Facebook Advertising Campaign
If you aren't already using Facebook advertising to promote your business, you really should be. Facebook ads are a profitable marketing technique that's taking over the social media platform. Tips on creating an effective Facebook advertising campaign Test Out One...
Utilizing Your Customer’s Mobile Devices is Easier Than Ever Before
Most people already know about the importance of serving mobile users. Mobile users can account for anywhere from 20 to 50 percent of the site’s total traffic. While the audience varies from business to business, the constant for most businesses...
Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn even a small segment of what the...
Online Branding: Tips from the Pros that Help Companies Like Coca-Cola Succeed
Big brands Coca-Cola and Nike have always used traditional media like print, TV, and radio to drive their branding campaigns. But the same rules that help them win in offline channels don't apply to the digital world. Some brands fall...
The Power of Customer Reviews Online
In today's social media world, it pays to have an online presence. It's not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure you have a...
Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This trend is being fueled by a shift from offline...
Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of your prospects and customers. Despite the quality of the...
The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company's overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of any company's marketing campaign....
Creating a Solid Online Marketing Campaign with The Help of a Professional Marketing Firm
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing when the conducted separately. The following are some steps you...
Traditional And Social Media Videos
The world of content engagement and marketing is changing. Video is in more demand than ever, providing brands the ability to engage, and connect with customers like never before. It's more than just for a television commercial, it's for telling your brand's story through...
Why Hiring a Professional Marketing Firm Can Pay Off Big
Whether you are a small or midsize business in the Southern Oregon area who is looking to grow their business, you will need to drive the kind of traffic to your website that results in solid leads. While it may...
Using Instagram for Business and Watch it Grow
Instagram has been growing steadily since it was launched. Statistics from 2016 indicate that it had close to 500 million active users who were interacting every month. With close to 70 million pictures shared each day on the platform, it...
