How Advertising Has Changed Over the Years
While advertising in some form has been around for as long as human civilizations have existed, with ancient advertisements having been found by historians everywhere from Ancient Egypt papyrus scrolls to the ruins of Pompeii, advertising in the sense that most...
How to Effectively Use Digital Banner Advertising
In our modern day and age, it is important to understand the ins and outs of banner ads and digital marketing. If you are running a business and not taking advantage of this form of advertising, it will be difficult...
Social Media Digital Marketing Agency
As we turn the calendar to 2019, now is a good time for Southern Oregon businesses to ask if they are doing business with the right digital marketing company. Whether you own a business in Medford, Oregon; Grants Pass, Oregon;...
Benefits Of A New Website Redesign
Benefits of a New Website Branding and an online presence are two of the most important factors to keep in mind when building a business and launching a new website. Having a website to represent your business and brand is...
What is Business Brand Image?
A company's brand image is their identity in the mind of the customer. It is made up of the perceptions, views and beliefs that a consumer has about that company. While it can be formed by data, it is more...
Five Reasons Why Branding Is Vital To A Small Business
Why branding is vital, regardless of the size of your business. Many small businesses forego the tried and true methods of bigger corporations. Sometimes this works, but when a small business fails to effectively brand itself, that can have resounding...
A Mobile Responsive Website and Why You Need It
When searching the web, the majority of us as internet users expect the websites we encounter to be mobile responsive, easy to read, easy to navigate and fast loading. We want the websites we're viewing to conform to the device...
6 Reasons You Should be Advertising with Instagram
Advertising with Instagram makes a lot of sense. Instagram is quickly becoming the most used social media platform around. Yes, it's owned by Facebook, but its popularity continues to crush the likes of Snapchat, Twitter, and Pinterest. As a business...
What Marketing Is All About
The word marketing conjures up all sorts of images in people's minds. Many think of marketing as the promotion and sales of products and services. But its much more than that. Marketing also includes raising consumers awareness of companies and...
Why Is Social Media Content Important?
If you own or manage a business anywhere in southern Oregon, then your business needs to be generating social media content. If not, then your business is going to seriously lag behind the competition. Here are some points that you...
How does Facebook Live Video Work?
Offering Facebook live videos is a great way to boost your business online. Your fans will love this fun way to interact with you while learning about your business and experiencing the value you offer. If you want to grow...
Advertising In 2018: Trends, Tips, And Techniques
In today's world, many business owners realize that understanding advertising trends in 2018 can play a crucial role in helping their organizations thrive. Whether your goal is optimized conversion, more industry influence, or enhancing the type and extent of your...
Why Do I Need Mobile Responsive Website Design?
Today’s world of website design and the way customers consume information has drastically changed. Where it would have sufficed to design for particular monitor screen sizes, today it is imperative to consider the variety of different screens (smartphones, smartwatches, laptops)...
Is TV Advertising Right for My Business?
So many businesses have joined the digital marketing bandwagon that you may not have thought about TV advertising lately. Although television falls in the same category as other traditional channels, it still has some appealing advantages. Audience Regardless of whether...
How to Improve Your Google AdWords ROI
There are hundreds of online platforms and websites where you can promote your business, but they often pale in comparison to AdWords. Released in October 2000, AdWords is Google's long-running pay-per-click (PPC) advertising platform. Using it, you can display custom...
How Do Digital Ads Work?
The landscape for advertising has drastically changed over the past ten years. Many companies have started to successfully use digital ads to generate leads and build a following. If your company is thinking about how digital ads work and incorporating...
How Instagram TV Works
Instagram TV Instagram has always been a top contender for social media gurus everywhere, and it has even been a hit for digital marketing or branding. The easy to use platform and simple idea have made Instagram one of the...
Is Your Website Capturing Your Reader’s Interest?
Gaining your reader’s attention in our fast-paced society can be a challenge. If you own an online business, you want to make sure your website is capturing your reader’s interest. You have to get your products and services in front...
Is Television Advertising Dead?
With so many advertising channels available in today’s world, marketers may find themselves confused about where traditional channels such as television stand. There are some who claim that television advertising is on the way out and will eventually be replaced...
Why Use Facebook Advertising? (Infographic)
Few media platforms allow you to be laser-focused, and there certainly isn't a platform that gives you the tools to narrow your search for specific demographics as Facebook does. As a business owner of a B-to-C or B-to-B you just simply...
