Let’s face it, marketing can be hard! In each marketing blog post, we hope you’ll find the information you need for your business marketing success.
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in. Social Media has proven to be a GREAT medium to get the…
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy. Project 3/50 has used social media well to spread their philosophy of shopping local. Last year over…
What Does Google+ Mean To The Local Business Owner
So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked hard to built ‘Likes’ and done what’s necessary to develop a relationship and engage with your community on your…
Facebook ‘Likes’ Harder To Come By
Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a Facebook page and getting hundreds of ‘Likes’ right away was a pretty easy thing for a local business. For me a couple…
Local Newspaper vs Social Media
Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what business owners may be familiar with marketing their business in with something they may have questions or reservations about. For…
Television vs Social Media
In part one of my comparisons of traditional media marketing comparisons, we looked at Radio vs. Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images. As a business, Television is best used in your marketing plan to create…
If Organization Networking Why Not Social Media Networking?
For years local business owners have joined networking organizations and clubs. Local Chamber, 20/30, Rotary, BNI, just to name a few. Some are exactly what they are networking, and some are disguised as charitable although we know that 90% of the reason we are involved is for the networking. Most clubs/organizations then have sub-committees that…
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand. At its core, branding is…
Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social Media is the opportunity for YOU, the local business owner to create your own audience to communicate to and through. Building an audience in…
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets. The next phase will take place…
Buzz Marketing Ideas for Branding
Branding is about being memorable and creating buzz marketing. There are lots of ways to do it; you just have to get creative. Here are some buzz marketing ideas to get you started Why not work out a deal with a local coffee stand to hand out a discount card to your customers for their product?…
Practice Patience
For local business owners the world over, and in Southern Oregon, the three keywords to opening or running a business have been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic standpoint, we’ve been in a cycle where disposable income just doesn’t…
5 Reasons a Local Business Owner Should be Involved in Social Media
There are many reasons that every local business should be involved in local social media. I’ve found that if it takes more than five reasons, then they are afraid of what they don’t understand, or are fearful of change. To go beyond five you are just reaffirming to someone who believes in what you are…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience and at what cost? Traditional media tries to entertain an audience and keep it, so they can then sell advertising within that form of entertainment. While the programming and editorial content has become corporate blah for the most part audiences, have rushed over to other venues…
Social Marketing: Why it matters.
We do believe that social media and social marketing has radically altered advertising. We believe that social media can level the playing field between Madison Avenue and local business owners. It’s not a fad, the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change…
Who is your ideal customer? Do you really know?
In my years of selling media, I’ve met with hundreds of local business owners. In asking business owners to describe who their ideal customers or clients were, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMW’s or Mercedes pull into…
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