Have you heard of Small Business Saturday? It’s occurring November 27 (that’s tomorrow!) It’s a movement that currently has 1,067,928 fans on their Facebook page and is being supported with television, YouTube, press releases, etc. The concept is simple:
A day to come together in support of the small businesses we love. The businesses that are the heartbeat of our communities and local economies. That day is November 27, 2010—the first-ever Small Business SaturdaySM.
This movement certainly has gone viral and at it’s core is a boon to small businesses everywhere. While it’s a great idea to celebrate Small Businesses on November 27 – how much more successful would it be if small businesses and communities all over the country focused on Small Business Saturday – every Saturday?
The power to take this concept and expand on it each and every week lies for your hands. Your collaboration with other business owners in your community can make this a weekly event. All you have to do is to declare it as such and keep the story in front of your community.
For example, the small businesses in my hometown have banded together and declared Second Saturday an event in our region. So if a business is going to do something special, they try to do it on the Second Saturday of the month. This works for our community because we’re an outlying region and usually people have to make a conscious decision to drive out to our region. If there’s a lot going on for Second Saturday, they are more likely to make the drive and make a day of it.
But for the businesses in larger towns and for residents of every small town, declaring every Saturday Small Business Saturday makes a lot of sense. Small businesses are the backbone of our country. They are creating jobs, paying taxes, and contributing to our communities in ways that the big-box stores don’t. If by declaring every Saturday a Small Business Saturday we were able to change the shopping behavior of 1 out of every 100 shoppers to shop at a locally owned company vs a big box store, that could translate to a 1% increase in the volumes sold at locally owned businesses. While 1% doesn’t seem like a lot – in this economy, where we’re fighting for every dollar, 1% could be the difference between hanging on and closing their doors.
So this Saturday (and every Saturday) pick at least one item that you can purchase from a locally-owned business and support the small businesses in your community. You’ll be glad you did.