Marketing Channel: Smart TV/Xbox/Console app
Channel Details
- Channel Group: Digital and TV
- Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Delivery, Digital, Marketing, and Transactional
- Channel Type: Direct Response, Personalizable, and Scaleable
- Relative Cost: High
Channel Scores
Scale of 1-5 (5 is high)
- Brand Score: 1
- Customer Score: 2
- Function Score: 3
- Channel Score: 2