Marketing Channel: Smart TV/Xbox/Console app

Channel Scores

Scale of 1-5 (5 is high)


  • Brand Score: 1
  • Customer Score: 2
  • Function Score: 3
  • Channel Score: 2


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Smart TV/Xbox/Console app Marketing Channel

Channel Details

  • Channel Group: Digital and TV
  • Channel Function: Brand Reinforcement, Customer Acquisition, Customer Conversion, Delivery, Digital, Marketing, and Transactional
  • Channel Type: Direct Response, Personalizable, and Scaleable
  • Relative Cost: High