Facebook Pay To Play: What To Do – Small Business Oregon
For business owners Facebook is becoming more and more a “pay-to-play” model. You’ve put time and money into building your business pages ‘likes’, creating relationships, content creation and curation, So...
Paradux Media Group Presents “A Savvy Marketer’s Guide to Advertising” Seminar
Paradux Media Group partnered with Southern Oregon University’s Small Business Development Center and the Oregon Employer Council to present an educational seminar titled A Savvy Marketer’s Guide to Advertising. The...
The Most Effective SEO Services Around
While many brands chase "silver bullets" or overnight hacks, we have found that the most sustainable growth comes from a disciplined approach to organic search. To realize your brand’s full...
Brand Once, Brand Twice: 3 Reasons Why You Shouldn’t Brand Thrice
Branding your company the first time always seems hard enough. Yet after a few years, your brand inevitably goes through a "growing up period". In this phase, we see brands...
Website Design Medford Oregon – Hire An Advertising Agency
Why You Hire A Marketing Company To Design Your Website: There was a time when even as a small business you shelled out big bucks, had some code written and...
Optimizing Facebook Business Pages in Medford for Growth
Running a local company in Southern Oregon requires a strong digital presence to stay competitive. Specifically, managing Facebook Business Pages in Medford is critical for connecting with your community and...
The Strategic Guide to Relationship Building: Why Marketing is Like Dating
Many professionals struggle to connect with their audience. They push too hard, disappear too early, or fail to make a strong first impression. In our experience, the most successful business...
Paradux Media Group Receives 2013 Oregon Excellence Award
Paradux Media Group was selected as a recipient of the 2013 Oregon Excellence Award, an honor presented by the U.S. Institute for Excellence in Commerce (USIEC). The award recognizes businesses...
Artisan Food Websites – Foodie Start Ups – Marketing Strategies
Artisan food is flourishing in the U.S and here in Southern Oregon is no exception. One trip to the Medford or Ashland Co-op, or any Foodie (Photo...
What’s SEO Again? The Facts You Better Know for Better Marketing
The online market is huge -- so huge that if you don't learn how to market your company properly for online audiences, your business will be chewed up and spit...
How To Solve Your Biggest Marketing Problem
Let's face it, we all have marketing problems. But what if you could solve your biggest problem with little effort and little cost? Would you be interested? Of course you...
The Jaw-Dropping Way Clients Self-Sabotage Their Copywriting
You’re killing me. Ok, not really me, I’m fine. I love my job as a copywriter and, quite frankly, I never want to do anything else with my life –...
How Lawyers Can Use Social Media
Most people are under the impression that lawyers will not do well with creating profiles for their firms on social media. However, this idea is very, very wrong. Law firms...
Is Web Design 95% Typography? Three Common Misconceptions
You might have heard the phrase "web design is 95% typography." This comes from a famous article written back in 1996 by Oliver Reichenstein. His premise was simple: because 95%...
Off-Page vs. On-Page SEO: Do You Need a Copywriter? Part 3
I’m funny. I’m charming. I’m creative, with a dash of witty … and humble. I’m very humble. I mean, who wouldn’t want a copywriter like me on their team? Joking...
Why More Pages Doesn’t Always Equal Improved Rankings
In the early days of digital marketing, the prevailing wisdom was that more was always better. Many businesses fell into the trap of believing that by sheer volume alone, they...
How Observant Are You When You Look at a Logo? part 2
Well, you all are having so much fun looking at the previous posts hidden messages in logos, I thought I would share a few more with you. There are some...
Off-Page vs. On-Page SEO: How Do You Develop a Strategy? Part 2
In part one of this blog, we explained the difference between on-page and off-page SEO. We established that off-page SEO is often completed by a website designer or coder behind...
