Photo credit Patrishe
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of businesses are jumping to the aid of the at this time, unknown winning family. It is, … Read More.
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Extreme Makeover Extremely Social
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Beyond the Pond Blog
Five Ways to Create Local Loyalty
Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has been in and supported the community for years or is it with whoever has the lowest price?
Photo credit blue_quartz
It is not … Read More.
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Beyond the Pond Blog
When paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different variables, like what business you are in.
Photo Credit Sean MacEntee
Social Media has proven to be a GREAT medium to … Read More.
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Beyond the Pond Blog
Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses disappear due to the economy.
photo credit to peretzpup
Project 3/50 has used social media well to spread their philosophy of shopping local. Last … Read More.
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Beyond the Pond Blog
Let Us Not Forget What Social Media Is About
While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind and generous people and businesses can be.
photo credit: mel_rowling
On social media day our business page posted … Read More.
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Beyond the Pond Blog
Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same time, the different-ness that comes with branding a national vs. local brand.
At its core, branding is about … Read More.
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Finding Brand Blog
What’s Next For Social Media?
While the big brands and big boxes have taken early advantage of social media, if social media continues to grow it will be because of the smaller local businesses. Big brands are paving the way which makes sense being that social media is more popular in the larger markets.
The next phase will take place in … Read More.
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Beyond the Pond Blog
Practice Patience
For local business owners the three key words to opening or running a business has been location, location, location. In today’s economic and marketing environment the new three keys to success are patience, patience, patience. From an economic stand point we’ve been in a cycle where disposable income just doesn’t exist like it did a … Read More.
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Beyond the Pond Blog